Press release

04 October 2005

Imagination Technologies Brings Leading IP for Entertainment and Communications to ARM Dev Con 2005

Conference visitors face-to-face with the IPs adopted by market leaders

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Santa Clara, USA, October 4th 2005: Imagination Technologies, a leader in system-on-chip intellectual property (SoC IP), will be demonstrating advanced IP for emerging entertainment and communications markets including mobile 3D gaming, video, and Mobile TV at the ARM Developers’ Conference, 4-6 Oct, Santa Clara Conference Center (Stand 608).

Imagination Technologies, one of the world’s top 10 IP companies (source: Gartner), provides IP partners including Freescale, Frontier Silicon, Intel, Philips, Renesas, Samsung, Sharp, Sunplus and Texas Instruments.

Imagination has recently expanded operations in the USA, with the appointment of Peter McGuinness and Graeme Finlayson as Director of Business Development and Director of Sales respectively.

Console Quality Graphics on Mobile Handsets
Imagination Technologies’ Kristof Beets will be delivering a presentation on ‘Developing 3D Applications for PowerVR MBX Accelerated ARM Platforms’ at the conference. Imagination is uniquely placed to provide insight into technologies for the mobile graphics market. PowerVR, Imagination Technologies groundbreaking graphics technology, has now succeeded in bringing console-class gaming to the mobile world. PowerVR delivers massive triangle and fill rates along with full 3D features such as skinning, FSAA, curved surfaces, per-pixel lighting and texture compression. Wide-spread acceptance of PowerVR by the world’s top silicon companies is creating a new, pervasive mobile gaming platform. This has been adopted by leading mobile device manufacturers.

World-standard’ Mobile Digital TV
Mobile Digital TV technologies such as T-DMB and DVB-H enable phone handsets to receive TV and video broadcasts. Imagination Technologies’ IP is unique in supporting multiple mobile TV standards from a single device. Imagination’s Vigo is a licensable demodulation platform for Mobile TV with multi-standard support today for DVB-H and T-DMB. A second platform, including ISDB-Tss as well as DVB-H and T-DMB, is in development and slated for availability early next year. With low system power requirements Vigo provides the foundation of a highly-integrated mobile TV solution, reducing cost, design risk and time-to-market.

World standard’ Digital TV with Advanced Image Processing
Imagination provides a full range of IP for Digital TV applications. These technologies are going to be the battle ground for impressing customers with the next wave of HD screens.
The Universal Communications Coprocessor (UCC), a Software Defined Radio (SDR) platform which has been dominant in digital radio implementations, makes a single television capable of receiving terrestrial, cable and even WLAN transmissions cost effective for television set manufacturers. The UCC also supports the 3D YC and chroma decoding requirements for supporting worldwide Analogue TV, including NTSC, PAL and SECAM.

Imagination Technologies provides a comprehensive range of TV image technologies. Imagination’s Video IP includes digital video decoders for HD and SD resolution MPE2 as well as next generation multi-standard HD and SD decoders supporting H.264, MPEG4, VC-1 (WMV9) and MPEG2. Its Display IP includes scalable display pipelines supporting PIP, overlay, advanced de-interlacing and image enhancement.

The META multi-threaded core enables an efficient system solution covering all the embedded processing requirements in a digital TV application. This includes the audio processing via the high performance DSP capability of META. The core also enables the TV’s general purpose functions, such as, user interface, protocol stack and operating system.

The comprehensive TV platform from Imagination Technologies enables extremely rapid time-to-market for multi-standard SoCs targeting HD and flatpanel TVs.

Low Power Handheld Products Enabled With Video Acceleration
Imagination Technologies’ IP enables mobile video that matches DVD for quality while requiring low-power consumption for long battery life on mobile video players.

At the heart of Imagination Technologies’ mobile video solutions are the MVDA multi-standard video decode accelerator family and MVED multi-standard video encode/decode accelerator family.

With multi-standard encode and decode and support of bit rates up to 10 Mbit per second and programmable resolutions up to 720 x 576, Imagination Technologies’ mobile video IP enables unsurpassed picture quality. Add to that advanced power management features for very low power consumption, and reductions in CPU load typically between 80-90%, and our IP is the ideal choice for mobile multimedia and TV devices.

For more information about Imagination Technologies see or visit booth 608 at the ARM Developers’ Conference.

About Imagination Technologies
Imagination Technologies Group plc a leader in SoC IP develops, licenses and supplies market-leading graphics, video and display cores, real-time multi-threaded DSP/RISC processors and communication and broadcast technologies for the mobile, consumer, automotive and PC markets. It supplies licensable IP (Intellectual Property) supported by advanced development tools to leading semiconductor and consumer electronics companies worldwide. Imagination Technologies Group plc has its corporate headquarters in the United Kingdom and is publicly traded on the London Stock Exchange (FTSE:IMG). See:

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