Press release

06 August 2007

Imagination Technologies Celebrates Industry Leading Ecosystem Program’s Second Year at Siggraph 2007

Imagination to Support IMGA 2007 as Technology Partner

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San Diego, USA, August 6th 2007: Imagination Technologies – the leader in mobile and embedded graphics technologies is celebrating the outstanding success of POWERVR Insider, the market-leading technical support and co-marketing program, at SIGGRAPH 2007 from August 7-9th.

“”POWERVR Insider has now grown to over 1700 members,”” says Tony King-Smith, VP marketing, Imagination Technologies. “”High quality developer support has been a key part of our success since the launch of POWERVR technology more than 12 years ago. We’re thrilled that since its launch at SIGGRAPH last year the latest POWERVR Insider website has become a focal point for the mobile and embedded 3D industry and an extensive dedicated online resource for POWERVR developers.””

The 6th issue of the POWERVR Insider newsletter which features programming tips, news and market insight is also available at the show.

At SIGGRAPH 2007, POWERVR Insider will introduce the latest version of PVRShaman, the next generation integrated composition tool for shader-based graphics; the latest SDKs for POWERVR across all leading OS and API; and the POWERVR OpenGL ES 2.0 PC Emulation environment, designed to allow developers to begin next generation content development now.

“”The POWERVR OpenGL ES 2.0 SDK is a great way to get started developing next generation mobile graphics applications,”” says Tom Olson, Distinguished Member of Technical Staff, Texas Instruments. “”It is easy to install and use, and includes a good selection of helpful examples.””

The team will also show the first version of PVRTune, which combines a Performance Analysis Driver and remote analysis tool for Windows and Linux, collecting real-time information from a POWERVR SGX hardware system.

Complementing its SIGGRAPH activities, Imagination Technologies has signed up as a Technology Partner of the International Mobile Gaming Awards (IMGA) 2007. POWERVR Insider will provide technical services to the games nominated in the ‘Excellence in 3D’ category, including membership of the POWERVR Insider program and access to tools, 3D hardware and advice from Imagination’s 3D experts. The IMGA recognizes innovation and creativity in mobile entertainment worldwide.

Inside POWERVR Insider
POWERVR Insider was established to encourage and promote excellence at all levels of the mobile graphics ecosystem, from silicon and middleware vendors to games and other graphics application developers. See: to join.

Through the unique POWERVR Insider program Imagination Technologies can ensure developers at all levels get access to the best engineers in the industry, enabling them to achieve the highest performance, optimal image quality and maximum portability of game titles, and their interoperability with operating systems, middleware, APIs and drivers.

Registered POWERVR Insiders receive technical assistance from the largest and most experienced support team in mobile 3D. The POWERVR Developer Technology Team has many years experience supporting developers and is fully dedicated to supporting the mobile and embedded markets.

POWERVR Insiders don’t just get access to the highest performance, most widely available 3D/2D/vector graphics acceleration used in many of the most content-capable new 3D-enabled handsets. They also get access to the industry leading SDK and dedicated technical support. The comprehensive POWERVR Insider SDK includes tutorials, source code, documentation, extensions specifications, platform abstraction framework and a powerful and extensive tools library.

POWERVR graphics acceleration is extensively used in SoCs including: TI OMAP2 and OMAP3; Intel CE2110; Marvel 2700g; Freescale iMX.31 and MPC5121e; NXP PNX4008; Renesas SH-Mobile3, SH-MobileG family, SH-7770 and SH-7775; application processors from Samsung; and forthcoming SoCs from Sunplus, Centrality and NEC.

About Imagination Technologies
Imagination Technologies Group plc a leader in SoC IP develops, licenses and supplies market-leading graphics, video and display cores, real-time multi-threaded DSP/RISC processors and communication and broadcast technologies for the mobile, consumer, automotive and PC markets.

It supplies licensable IP (Intellectual Property) supported by advanced development tools to leading semiconductor and consumer electronics companies worldwide.

Imagination Technologies Group plc has its corporate headquarters in the United Kingdom and is publicly traded on the London Stock Exchange (FTSE:IMG).

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Tel: +44 (0)1923 260511
Tel: +44 (0)1923 260511


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