Press release

01 October 2007

Imagination Technologies Demonstrates Latest IP at ARM DevCon 2007

Market-leading Mobile Multimedia, Communications and HD Video on Show

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Santa Clara, USA, 1st October 2007: Imagination Technologies, a leader in system-on-chip intellectual property (SoC IP), is demonstrating its latest technologies for mass market consumer electronics applications at ARM Developers’ Conference & Design Pavilion 2007 from October 2nd 4th.

High points on Imagination Technologies’ booth include an insight into: the future of in-car dashboard graphics; 3D user interfaces for set-top-boxes; world-standard mobile TV; shader-based mobile graphics and multi-standard HD video decode. Imagination will also be showing a wide range of phones enabled by the company’s POWERVR MBX graphics technology, the de facto standard for mobile 3D acceleration.

Imagination Technologies IP targets emerging markets including: digital radio and audio; mobile phone multimedia; car navigation & information; personal navigation; UMPC and mobile Internet device; digital TV & set top box; and mobile TV.

Speaking Engagements
At the conference Imagination Technologies’ Simon Hambly will present a paper, “”Achieving HD Decoding with ARM Processors”” (October 3rd 9:00 AM), examining the complexities faced by device manufacturers wanting high quality HD video on portable devices. See:

Imagination Technologies’ Kristof Beets and Peter McGuinness will also be presenting at the Khronos Mobile and Embedded Graphics Seminar (October 4th; in Main Ballroom from 9:00-10:45 AM). This session is free and open to all show attendees. See:

At the co-located Portable Design conference Imagination’s Peter McGuinness will be presenting “”Implications of Multimedia Convergence for Portable Design: What OEMs Need to Know”” (October 3rd, 3:30 PM). See:

Graphics Demonstrations
At ARM Dev Con 2007, Imagination Technologies will be demonstrating some firsts on its POWERVR MBX graphics technology, including HD 3D applications, with a 3D High Definition User Interface for consumer set-top-box devices.

POWERVR SGX evaluation silicon will be used to show the next generation of mobile and embedded graphics capability. OpenGL ES 2.0 and PowerVR SGX bring significant advancements to gaming, user interfaces, entertainment and navigation, building on the outstanding capabilities of the de-facto standard POWERVR MBX graphics technologies already adopted by manufacturers for the majority of current 3D enabled devices.

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