London, UK: Imagination Technologies’ PowerVR division a market leader in embedded graphics, video and display technologies has launched the ‘PowerVR Insider‘ development programme to promote and endorse excellence at all levels of the mobile graphics ecosystem.
Tungsten Graphics Inc. is the first company to be invited into the Driver level of the programme, which is being launched at 3GSM 2005. PowerVR MBX is the leading technology for mobile graphics and has been adopted by six of the world’s top 10 semiconductor manufacturers.
Says David McBrien, VP business development, Imagination Technologies: “”PowerVR Insiders will enable the creation of the ultimate PowerVR 2D, 3D, display and video content for handheld and embedded systems. The Driver strand of the PowerVR Insider program has been initiated to provide PowerVR MBX licensees with access to approved development resource and expertise that will enable them to get to market rapidly with high quality products. Tungsten Graphics’ experience with Linux and OpenGL is unparalleled in the software services industry, and we are proud to welcome them as the first PowerVR Insider programme member.””
Tungsten Graphics Inc. is a graphics software consulting company that develops state of the art graphics and open infrastructure solutions running on Linux, FreeBSD, and other operating systems. It provides services to many large enterprises for the development of the Graphics Layer to support their application development organization. Tungsten Graphics’ experts provide a cost effective resource enabling companies complete advanced graphics projects on schedule and budget.
Continues McBrien: “”;The PowerVR Insider programme removes a barrier to adoption of 3D IP from SoC and OEM companies who are facing tight schedules and need to rapidly strengthen their software team for a 3D-enabled project. Tungsten’s proven excellence in 3D and 2D graphics and Linux driver development, coupled with its familiarity with the PowerVR MBX architecture, makes it an ideal development partner for Imagination Technologies.””;
Ken Mulcahy, President, Tungsten Graphics says: “”;Tungsten is very pleased to be a founder member of the PowerVR Insider programme. Technical excellence, highly refined management skills, and unfaltering commitment, combined with the highest ethical and business standards make Tungsten Graphics a trusted partner for any serious project. We look forward to bringing that expertise to bear on projects for embedded platforms based on the market leading PowerVR.””