Press release

14 February 2005

Imagination Technologies’ PowerVR MBX Drives Console-class Mobile 3D Gaming on the Texas Instruments OMAP 2™ Architecture at 3GSM

Share on linkedin
Share on twitter
Share on facebook
Share on reddit
Share on digg
Share on email

London, UK: Imagination Technologies [LSE: IMG], a leader in system-on-chip intellectual property (SoC IP), and one of its licensing partners, Texas Instruments Incorporated (NYSE: TXN) (TI), are demonstrating high-end mobile multimedia content at the 3GSM World Congress 2005.

The PowerVR enabled Texas Instruments OMAP 2 architecture enables the very highest performance mobile multimedia content. On show at 3GSM will be the stunning PowerVR Racer demo and content from a range of 3D graphics and middleware partners showing the future of mobile 3D gaming.

PowerVR MBX enables the migration of complex 3D/2D graphics and video content, with class leading performance and full 3D features such as skinning, FSAA, curved surfaces, per-pixel lighting and texture compression, to such platforms as mainstream mobile phones and handheld gaming devices.

“”With PowerVR MBX the OMAP 2 architecture will enable advanced graphics capabilities and state-of-the-art gaming content to be brought to an even wider range of mobile handsets and their users,”” said Hossein Yassaie, CEO, Imagination Technologies.

“”;We are excited by the level of gaming experience that the combination of TI’s OMAP 2 ‘All in One Entertainment’ and the PowerVR MBX 3D core can deliver,””; said Paul Werp, Cellular Systems Strategic Marketing Director, Texas Instruments. “”;3D gaming is a key 3G revenue generator and we are glad be at the heart of enabling mobile console quality graphics.””;

See advanced 3D mobile gaming demonstrations on Imagination Technologies’ booth Hall 4 Stand K9, and TI’s booths, Hall 1 stand B6 and Hall 2 stand E19.

Media contacts

If you have any enquiries regarding any of our news or press release items, please contact:

United Kingdom
Tel: +44 (0)1923 260 511
Tel: +44 (0)1923 260 511

Related blog articles

PowerVR Hidden Surface Removal

Sorting Objects and Geometry on PowerVR Hardware

It can be tough trying to figure out the best way to optimise your applications for the hardware during development. Luckily, we’re here to help and – this is the first of an ongoing series of blog posts highlighting useful tips and tricks from our brand-new documentation website.

Stay up-to-date with Imagination

Sign up to receive the latest news and product updates from Imagination straight to your inbox.

  • This field is for validation purposes and should be left unchanged.