Press release

15 July 2002

Imagination Technologies Rebrands Division as its New IP Cores are Delivered in Consumer Products

Imagination Technologies (“”;Imagination””;; LSE:IMG), the leading provider of multimedia and communication intellectual property (IP), today announced that its VideoLogic Systems division is changing its name to ‘PURE Digital’.

The change in name reflects the increased diversity of the division’s product range, which has broadened from its PC video and graphics focused origins to include a range of award-winning consumer products for multimedia, audio and communications. These products are enabled by the new technologies being developed by the Group and already include digital radio and home audio systems, and will in future encompass digital video in TV and DVDs and wireless communications to enable advanced digital media distribution in the home environment.

PURE Digital uses silicon chips produced by Imagination’s licensing customers in its innovative products to showcase the technologies from the Group’s IP licensing divisions, PowerVR, Metagence and Ensigma. It provides a direct and effective route to end-users for valuable feedback, serves as a pathfinding channel for new innovations, and has the system-level know-how to encourage deployment of Imagination’s technologies by other manufacturers.

Media contacts

If you have any enquiries regarding any of our news or press release items, please contact:

United Kingdom

david.harold@imgtec.com
Tel: +44 (0)1923 260 511

jo.ashford@imgtec.com
Tel: +44 (0)1923 260 511

Related blog articles

AI in the UK: Year in Review

As a company focused heavily on enabling AI processing, it’s important to us that the country where we live is supporting efforts around AI technology development and policy. Indeed, the government, academic institutions, investors, and the entire ecosystem in the

CES 2019 banner

Get some facetime with Imagination at CES 2019

As the holiday season starts to fade to a distant memory the reality of CES is once again looming large our horizons, promising a new flurry of technology announcements to try and make sense of. As the saying goes, what

Lenovo 300e

PowerVR 2018 consumer tech round-up

Before we shut up shop for the year here at Imagination HQ, we thought we take a quick look at some of the end user products that Imagination tech found its way into in 2018. Our IP has appeared in

7 technology predictions for 2019

It’s the time of year again when Imagination once again gazes into its crystal ball to see if we can discern what will be coming our way in 2019 – and if you want to see how our 2018 predictions

Stay up-to-date with Imagination

Sign up to receive the latest news and product updates from Imagination straight to your inbox.

  • This field is for validation purposes and should be left unchanged.