Press release

11 January 2001

Imagination Technologies says POWERVR SGX driving migration towards shader-based graphics in mobile

Over 100 products now shipping with SGX shader-based graphics

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Imagination Technologies, a leading multimedia chip technologies
company, reports that mobile graphics hit a new milestone this month, with over
100 leading consumer electronics products now utilising Imagination’s POWERVR
SGX to deliver advanced shader-based graphics.

Enabling over 25
handsets and over 75 netbook and mobile Internet device (MID) products, Imagination’s
POWERVR SGX is the driving force behind the delivery of OpenGL ES 2.0 into the
hands of consumers.

Says Tony
King-Smith, VP Marketing, Imagination: “”Semiconductor manufacturers and OEMs
have embraced shader-based graphics for mobile more rapidly than we expected. The
majority of mobile applications processors in design today from key
manufacturers are using OpenGL ES 2.0 capable graphics from Imagination,
including Texas Instruments, Intel, NEC, Samsung, Renesas and others. And the
headline products in the mobile segment today are already those with shader
capabilities, such as the Sony Ericsson Satio.””

POWERVR SGX graphics IP cores now range from SGX520, the world’s smallest
OpenGL™ ES 2.0 mobile core, to SGX543MP16 for high-performance console and
computing devices. All members of the SGX family also fully support the popular
OpenGL ES 1.1 and OpenVG 1.1 standards, with a growing number of cores also
providing full support for DirectX 9 and DirectX 10. Imagination provides
mature and comprehensive reference drivers for all major operating systems
including Linux, Symbian, Windows Vista/XP, Windows Mobile and Android.

Albin Olofsson, Tools
Product Manager, Developer World, Sony Ericsson says: “”With OpenGL ES 2.0
shader-based graphics enabled by POWERVR SGX, the Sony Ericsson Satio smartphone
will set a new benchmark for mobile phone graphics and create an exciting
opportunity for applications developers to move to the next level of graphical
sophistication. We are delighted to be working closely with Imagination to
deliver their advanced SDKs and support capabilities to our thriving developer

About Imagination Technologies

Technologies Group plc (LSE:IMG) – a global leader in multimedia and
communication silicon technologies – creates and licenses market-leading
processor cores for graphics, video, multi-threaded embedded processing/DSP and
multi-standard communications applications. These silicon intellectual property
(IP) solutions for systems-on-chip (SoC) are complemented by strong array
of software tools and drivers as well as extensive developer and
middleware ecosystems. Target markets includemobile phone, handheld multimedia, home consumer entertainment,
mobile and low-power computing, and in-car electronics.Its licensees include many of the leading semiconductor
and consumer electronics companies. Imagination has corporate headquarters in
the United Kingdom, with sales and R&D offices worldwide. See:

Public Relations Contact

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United Kingdom
Tel: +44 (0)1923 260511
Tel: +44 (0)1923 260511
Tel: +44 (0)1923 260511


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