Press release

19 November 2008

Imagination technologies shows ISDB-T full-seg on low-power multi-standard receiver IP platform

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19 November 2008:
Imagination Technologies, a leader in system-on-chip Intellectual Property (SoC
IP), announced today that it is demonstrating ISDB-T full-seg demodulation on
ENSIGMA UCCP230, part of Imagination’s licensable software programmable radio IP
platform family, at the Embedded Technology 2008 show at Pacifico in Yokohama
from 19th-21st November.

With the addition of
support for ISDB-T full-seg, the Japanese HD TV standard, ENSIGMA UCCP230 has
been demonstrated showing the widest range of standards available on a single
receiver platform. UCCP230 delivers leading full-seg performance, in line with
its existing high-performance implementations of other broadcast standards.

Says Tony King-Smith,
VP marketing, Imagination Technologies: “”UCCP230 offers the best functionality,
performance and size and the widest range of terrestrial TV, mobile TV and
radio standards. With Nordig DVB-T and ISDB-T full-seg TV capabilities UCCP230
is the ideal choice for highly integrated devices supporting terrestrial digital
TV.””

UCC is the ideal
solution for ‘global chassis’ TV and set-top box (STB) products that exploit
common hardware designs suitable for high volume production and are
reconfigurable at point of final production or delivery to implement only those
TV and radio standards required. With all TV standards in such a small, low
power footprint UCCP230 is also ideal for use in mobile devices.

The ENSIGMA UCCP230
multi-standard receiver IP platform requires only the same silicon area as
typical single standard solutions. By supporting multiple standards on the same
chip, Imagination’s licensing partners are significantly reducing the total
cost of ownership for multi-standard broadcast receiver capabilities suitable
for TV, STB and mobile devices.

Standards supported
by UCCP230 include: DVB-T (full Nordig), DVB-H,
T-DMB, 1/3/full-seg ISDB-T, DAB, DAB+, and FM with RDS. Support for
other broadcast standards as well as wireless communication, is also in
advanced development as part of an ongoing programme to implement all major TV,
radio and communication standards on the same platform.

The ENSIGMA UCCP230
IP platform is unique in enabling multiple terrestrial digital TV, mobile TV
and radio reception standards on a single device whilst delivering
exceptionally low power dissipation. It provides the foundation of a
highly-integrated mobile media receiver solution, reducing cost, design risk
and time-to-market. The ENSIGMA UCCP230 IP platform delivers full software
programmable radio functionality in a pre-verified subsystem and has been
proven in successfully shipping silicon.

About Imagination Technologies

Imagination
Technologies Group plc (FTSE:IMG) a leader in semiconductor System on
Chip Intellectual Property (SoC IP) creates and licenses
market-leading embedded

graphics,
video and display accelerators, multi-threaded processors and multi-standard
receiver technologies. These IP solutions are complemented by dynamic
and extensive developer and middleware ecosystems. Target markets
include digital radio and audio; mobile phone multimedia; personal media
players (PMP); in-car navigation and driver information; personal
navigation devices (PND); Ultra Mobile PC (UMPC) and Mobile
Internet Device (MID); digital TV & set-top box; and mobile TV.
Its licensees include leading semiconductor and consumer electronics
companies, as well as innovative leading edge start-up and fabless semiconductor
companies. Imagination has corporate headquarters in the United Kingdom, with sales and
R&D offices worldwide. See: www.imgtec.com.

Press Contact
David Harold
Imagination Technologies
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: david.harold@imgtec.com
Imagination House
Home Park Estate
Kings Langley
Herts WD4 8LZ

Media contacts

If you have any enquiries regarding any of our news or press release items, please contact:

United Kingdom

david.harold@imgtec.com
Tel: +44 (0)1923 260 511

jo.ashford@imgtec.com
Tel: +44 (0)1923 260 511

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