Press release

01 August 2006

Imagination Technologies takes industry leading ecosystem program to next level at Siggraph 2006

PowerVR Insiders Get New Website and Developer Kits

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Imagination Technologies – the leader in mobile and embedded graphics technologies is unveiling the next stage of PowerVR Insider, the market-leading technical support and co-marketing program, at SIGGRAPH 2006.

Imagination’s successful PowerVR Insider program celebrates its first anniversary with the launch of an extensive dedicated online resource for PowerVR developers and the latest PowerVR Insider SDK, the most exhaustively proven and comprehensive toolkit for mobile and embedded content developers.

Says Tony King-Smith, VP Marketing, Imagination Technologies: “”;PowerVR Insider was established to encourage and promote excellence at all levels of the mobile graphics ecosystem, from silicon and middleware vendors to games and other graphics application developers. Through our unique PowerVR Insider program we can ensure developers at all levels get access to the best engineers in the industry, enabling them to achieve the highest performance, optimal image quality and maximum portability of game titles, and their interoperability with operating systems, middleware, APIs and drivers.””;

Registered PowerVR Insiders receive technical assistance from the largest and most experienced support team in mobile 3D. The PowerVR Developer Relations Team has over 10 years experience supporting developers of a wide range of graphics applications spanning the PC, Console, Arcade and Mobile markets.

“”;TI’s OMAP family of application processors is the industry’s most popular platform for mobile phone manufacturers deploying comprehensive and advanced multimedia technologies into volume markets globally. As a result of our close partnership with Imagination Technologies on the integration and support of the PowerVR MBX, TI is delivering leading embedded graphics performance today on the OMAP2 family””; says Avner Goren, Director of Marketing, Cellular Systems Solutions at Texas Instruments’ Wireless Terminals Business Unit. “”;In conjunction with the worldwide TI OMAP Developer Network, the PowerVR Insider members are working with TI to deliver 3D gaming and graphics content that OEMs, operators and end users alike find compelling. We welcome the expansion of the PowerVR Insider program, and the benefits this will bring to our developer community.””;

The new PowerVR Insider website will be the public focal point for the program, which provides a wide range of benefits for members including: introduction to semiconductor partners and their customers; Software Development Kits; comprehensive technical support including on-site visits from PowerVR Developer Relations Engineers; cross-promotions and co-marketing; tradeshow booth space; public demos and presentations at industry events; hosting company information and games demos; and an electronic newsletter on technology updates and events (the latest issue is out at SIGGRAPH).

PowerVR Insiders don’t just get access to the highest performance, most widely available gaming platform targeting the most content-capable new 3D handsets. They also get access to the industry leading SDK and dedicated Technical Support. The comprehensive PowerVR Insider SDK includes Tutorials, Source Code, Documentation, Extensions Specifications, Platform Abstraction Framework and a powerful and extensive Tools Library.

About Imagination Technologies
Imagination Technologies Group plc is a leader in SoC IP (Intellectual Property) and one of the world’s top ten semiconductor IP companies (source: Gartner). Imagination Technologies develops, licenses and supplies market-leading graphics, video and display cores, real-time multi-threaded DSP/RISC processors and communication and broadcast technologies for the mobile, consumer, automotive and PC markets. It supplies licensable IP supported by advanced development tools to leading semiconductor and consumer electronics companies worldwide, including Centrality Communications, Sunplus, Frontier Silicon, NEC, Samsung, Sharp, Philips, Intel, Freescale, Renesas, and Texas Instruments.

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