Press release

09 Jun 2009

Imagination Technologies to include Sorenson Spark video decoder on its video cores to enable playback of the widest selection of internet video

London, UK and San Diego, 9th June 2009: Imagination Technologies, a leading multimedia chip technologies company, and Sorenson Media today announced that Imagination will include Sorenson Media’s Sorenson Spark™ video decoder in future versions of its line of advanced POWERVR™VXD video decoder IP cores sold to semiconductor and consumer electronics companies. The cores are used in mobile phones, handheld multimedia devices, home consumer entertainment products, mobile and low-power computing devices, and in-car electronics.

Imagination Technologies is the newest licensee of the Sorenson Spark Software Developers Kit, which provides the necessary information and tools for Imagination to implement the Sorenson Spark decoder into its POWERVR VXD cores. Imagination plans to release Sorenson Spark-enabled POWERVR VXD cores in the coming year. Sorenson Spark is the industry’s most widely deployed video codec, used on hundreds of millions of Internet videos, including those on YouTube™, the volume leader in online video streaming. The Sorenson Spark decoder was the first codec used in Macromedia Flash, now Adobe Flash, today’s de facto standard for Web video.

Peter Csathy, president and CEO of Sorenson Media says: “”We are delighted to work with Imagination, a proven leader in semiconductor IP core technology. By embedding the Sorenson Spark decoder in their new IP cores destined for use in consumer electronic products, Imagination will give consumers the power to watch the widest selection of videos on the Internet, a majority of which uses the Sorenson Spark codec.””

Tony King-Smith, VP marketing, Imagination Technologies, says: “”Sorenson Media’s leading and market proven decoder technologies are a perfect fit for our video IP cores. We are pleased to add Sorenson Spark to the wide range of decoders already supported by POWERVR VXD, further proving its adaptability and extending it’s already comprehensive support for the wide range of video codecs used across the Internet application space.””

About Sorenson Media
Sorenson Media ( offers comprehensive, award-winning video solutions that empower customers to easily and affordably access and deploy the highest-quality video across the Internet. Included among its products and services are the Sorenson 360 Video Delivery Network (VDN); Sorenson Squeeze, the gold standard encoding application; Sorenson Squish and SquishNet, an easy-to-use browser-based video publishing platform for user-generated content; and Sorenson Spark, the industry’s most widely used video codec, which today enables mobile devices and other consumer products to playback the largest selection of video on the Internet. Since its inception in 1995, Sorenson Media has been instrumental in mainstreaming Internet video, and is committed to dramatically improving the online video experience for content creators and consumers alike.

About Imagination Technologies
Imagination Technologies Group plc (LSE:IMG) – a global leader in multimedia and communication silicon technologies – creates and licenses market-leading processor cores for graphics, video, multi-threaded embedded processing/DSP and multi-standard communications applications. These silicon intellectual property (IP) solutions for systems-on-chip (SoC) are complemented by strong array of software tools and drivers as well as extensive developer and middleware ecosystems. Target markets include mobile phone, handheld multimedia, home consumer entertainment, mobile and low-power computing, and in-car electronics. Its licensees include many of the leading semiconductor and consumer electronics companies. Imagination has corporate headquarters in the United Kingdom, with sales and R&D offices worldwide. See:

Press Contacts
David Harold
Imagination Technologies
tel +44 (0)1923 260 511

Jacob Moon
Sorenson Media
tel +00 1 (801) 490 1017

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