Press release

11 January 2001

Imagination’s Design Optimisation Kits (DOKs) deliver substantial silicon PPA gains while reducing design cycle times

First DOK co-developed with Synopsys reduces dynamic power by up to 25% and area up to 10% for PowerVR Series6 GPUs

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UK – 24th July,
2013 –
(IMG.L), a leading multimedia, processor, communications and cloud
technologies company, announces it is launching new Design Optimisation Kits
(DOKs) to provide customers with the flexibility to optimise for power,
performance and area (PPA) in its GPUs, CPUs and other IP core families.
Imagination DOKs are comprised of optimised reference design flows, tuned
libraries from partners, characterisation data and documentation.

The first Imagination DOK, which
will be available later this year, enables customers using Imagination’s
PowerVR Series6 ‘Rogue’ GPUs to significantly accelerate time-to-market and
reduce power and area through a package of core IP and physical IP co-developed
by Imagination and Synopsys. Using the DOK, which includes Synopsys’ new DesignWare®
HPC (High Performance Core) Design Kit, customers leveraging PowerVR Series6
GPUs from Imagination can achieve up to a 25% reduction in dynamic power* and up
to 10% area savings, as well as up to 30% improvement in implementation
turnaround time through a tuned design flow**.

PowerVR GPU cores already offer
best-in-class performance per mm2, while consuming only a fraction of the power
of competitive solutions. With the new, validated DOK, customers have the
flexibility to optimise the implementation even further, targeting an ideal
balance of performance, power and area for their specific application.

The collaboration between Synopsys
and Imagination to develop DOKs utilizing Synopsys’ HPC Design Kit focuses
initially on PowerVR GPUs and MIPS CPUs, with plans to extend across other key
members of Imagination’s IP portfolio including VPUs (video and vision processors)
and RPUs (radio communications processors).

In today’s designs, the GPU is growing
in relation to the rest of the cores on an SoC, increasingly dominating SoC
real estate. This will continue, driven by trends including the industry move
to ultra-HD/4K resolutions and the rise of GPU compute. SoC complexity and
frequencies are also on the increase, while power budgets remain unchanged – an
obvious challenge in mobile applications that can become thermally limited. To
address these challenges, companies need validated solutions that provide the
flexibility to optimise for power, performance and area in their GPU, CPU, and
other heterogeneous processor implementations.

Says Tony King-Smith, EVP marketing,
Imagination: “To achieve success in an increasingly competitive environment, customers
need to create designs that are fully PPA optimised using the libraries and
design flows they want, to the exact criteria they have chosen for market
success. With Imagination’s DOKs, users will be able to achieve that while substantially
reducing design times to achieve great results.”

Says John Koeter, vice president of
marketing for IP and systems, Synopsys: “Synopsys’ new DesignWare HPC Design
Kit enables the optimized implementation of a broad range of processor cores. Our
close collaboration with Imagination over the years has encompassed both CPUs
and GPUs and is achieving significant results. The new DOK for Imagination’s PowerVR
Series6 GPU demonstrates how both companies leveraged our individual expertise
to create an optimized, validated solution for our mutual customers. We look
forward to building on our proven collaboration in future projects with
Imagination, including DOKs for their MIPS CPU family.”

Continues King-Smith: “We are very
pleased to be working closely with Synopsys to create this first DOK for
PowerVR Series6 GPUs. Our strategic collaboration with Synopsys is a great
example of how we are helping customers get the best possible results using our
IP with their preferred flows, memories and standard cell libraries.”


The new Design Optimisation Kit for
Imagination’s PowerVR Series6 IP cores, including an optimised reference flow,
floorplan, and Synopsys’ DesignWare HPC Design Kit, will be available in Q3.

PowerVR Series6 ‘Rogue’ GPUs

Based on a scalable number of compute clusters, the PowerVR Series6
architecture is designed to target the requirements of a growing range of
demanding markets from mobile to the highest performance embedded graphics
including smartphones, tablets, PC, console, automotive and TV. Using these
arrays of programmable computing elements PowerVR Series6 cores deliver
class-leading GPU Compute power efficiency while minimising power and bandwidth

PowerVR Series6 GPUs deliver full
support for all popular and emerging GPU compute APIs including OpenCL 1.x and
Renderscript Compute/Filterscript, delivering an optimal balance of performance
versus power consumption for mobile and embedded devices. Members of the
Series6 family are designed to support the features of the latest graphics APIs
including OpenGL ES 3/2/1.1, OpenGL 3.x/4.x, and full WHQL-compliant
DirectX9.3/10, with certain family members extending their capabilities to
DirectX11.1 functionality.

Imagination’s PowerVR graphics
technologies are the de facto standard for mobile and embedded graphics.
PowerVR GPU technology is driven by one of the world’s largest engineering
teams dedicated to graphics processor development. It is complemented by
Imagination’s PowerVR Insider ecosystem, which provides extensive support and
tools to a vibrant community of more than 35,000 developers, who have already
created hundreds of thousands of apps optimised for PowerVR powered devices. PowerVR
Series6 is already in silicon with multiple partners, with some already

to editors

* Power results are based on static
toggle rates
** Results achieved on PowerVR G6100 IP core in TSMC 28HPM process


Imagination Technologies – a global leader
in multimedia, processor, communication and cloud technologies – creates and
licenses market-leading processor solutions including graphics, video, vision,
CPU and embedded processing, multi-standard communications, cross-platform
V.VoIP and VoLTE, and cloud connectivity. These silicon and software
intellectual property (IP) solutions for systems-on-chip (SoC) are complemented
by an extensive portfolio of software, tools and ecosystems. Target markets
include mobile phone, connected home consumer, mobile and tablet computing,
in-car electronics, networking, telecoms, health, smart energy and connected
sensors. Imagination’s licensees include many of the world’s leading
semiconductor manufacturers, network operators and OEM/ODMs. Corporate
headquarters are located in the United Kingdom, with sales and R&D offices
worldwide. See:

Technologies’ Press Contacts:

UK: David
Harold                     +44 (0)1923 260 511

USA: Jen Bernier-Santarini            +1 408-530-5178

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