Press release

11 August 2010

Imagination’s Flow technology ushers in new era of ubiquitous cloud connectivity

Imagination Technologies Group plc (LSE: IMG; “Imagination”), a leading multimedia and communications technologies company, announces that it will be bringing Flow, a new portfolio of enabling technologies for cloud connectivity, to market. Imagination’s Flow technology already powers its PURE division’s market leading Flow range of connected audio products.

Imagination’s Flow technology is a comprehensive and unique enabling platform that establishes a new benchmark for connecting devices to the cloud across both internet and broadcast channels.

Imagination’s Flow technology includes highly integrated licensable hardware based on Imagination’s market leading silicon IP and supporting software solutions, complemented by a range of internet-based technologies and a rapidly expanding portfolio of cloud-based resources and services together with access to an extensive and growing ecosystem  of partners’ services and content.

Says Tony King-Smith, VP marketing, Imagination Technologies: “With Imagination’s Flow technology, we will enable the next wave of ubiquitous connectivity in all manner of consumer, industrial and embedded products. Bringing together teams capable of creating a truly connected product requires such an incredibly broad range of engineering and commercial skills that it is usually not viable for all but the biggest industry players – until now. With Imagination’s Flow technology, we usher in a new era of diverse, mass market cloud connectivity, enabling the creation of products never before possible.”

PURE’s role within the Imagination group includes that of a pathfinder product division demonstrating the benefits of making maximum use of Imaginations’ IP to create industry-leading products that excite customers and maximise business success. PURE will continue to deploy innovative new products and services exploiting the power of Imagination’s Flow technology.

Says Paul Smith, GM, PURE: “A major contributing factor of the commercial success of our Flow products has been the content, services and infrastructure enabled and provided by Imagination’s Flow technology. Having this solution available to the wider industry is certain to accelerate the growth of the overall internet-connected product market, and we anticipate significant growth in customers for our connected audio products and services as a result.”

Imagination is engaging with lead partners for this technology now, and will be making a series of announcements in the coming months of specific offerings and services based on Flow technology.

About Imagination Technologies
Imagination Technologies Group plc (LSE:IMG) a global leader in multimedia and communication technologies – creates and licenses market-leading processor cores for graphics, video, multi-threaded embedded processing/DSP and multi-standard communications applications. These silicon intellectual property (IP) solutions for systems-on-chip (SoC) are complemented by platform level IP and services, a strong array of software tools and drivers and extensive developer and middleware ecosystems. Target markets include mobile phone, handheld multimedia, home consumer entertainment, mobile and low-power computing, and in-car electronics. Its licensees include many of the leading semiconductor and consumer electronics companies. Imagination has corporate headquarters in the United Kingdom, with sales and R&D offices worldwide. See:

Press Contact
David Harold,
Director or PR,
Imagination Technologies,
Tel: +44 (0)1923 260 511

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