11th January 2001

Imagination’s revolutionary wireless multiroom audio technologies get strong US market support and traction

Labels and retailers support integrated music system with wireless multiroom speakers with unparalleled synchronization technology

Imagination Technologies (LSE: IMG.L),
reports significant developments in the delivery of new technologies enabling
the mass market adoption of wireless multiroom audio and associated streaming music
systems. The technologies are helping to drive the on-going revolutionary
transition of home audio and music systems to wireless operation for both local
and cloud-based content, and working in conjunction with phones, tablets and

Imagination is enabling the
four crucial components for this wireless multiroom revolution.

  • Caskeid, a technology developed by
    Imagination to deliver exceptionally accurate synchronized wireless multiroom
    connected audio streaming. The unique and patented Caskeid technology delivers
    outstanding audiophile-quality stereo playback with less than 25µS delay; a
    true ‘Wi-Fi Hi-Fi’ that is good enough to replace wires, satisfying even the
    most demanding audiophile
  • Caskeid enabled speakers powered by devices
    using Imagination’s Wi-Fi technologies and processor cores
  • FlowAudio, part of Imagination’s FlowCloud
    platform. Developed in partnership with 7Digital, FlowAudio provides a digital
    warehouse with over 22 million high quality tracks
  • A full implementation of all of the above, supported
    by mobile phone and tablet Apps as well as PCs, launched today in the USA by
    Imagination’s Pure division across the major retailers. Other manufacturers have
    already licensed the technologies and are expected to enter  the market in due course

Based on the above
technologies, Imagination’s Pure
division today launched its Pure
(1) on-demand music service in
the U.S alongside comprehensive retail availability of its new Jongo family of wireless
speakers. Jongo is the first Caskeid-enabled multiroom system to deliver the
sync performance and quality of a wired system in a wireless setting, and is a
superior technological solution compared to others on the market today.

The launch by Pure has
support from independent and major music labels – including Sony Music
Entertainment, Universal Music Group and Warner Music Group. The Jongo
multiroom speaker system is available now in approximately 2,800 Walmart stores
and on Walmart.com, in addition to more than 300 Best Buy locations and can be
ordered now online at Amazon.com.

, CEO of Imagination Technologies, said:

“Wireless audio is reaching
a tipping point. More than half of U.S. consumers say they are likely to buy a
wireless speaker product and engage with streaming digital music(2) but
this huge audience hasn’t yet found the right solution. By delivering a
platform that caters to this mainstream audience Imagination is enabling
manufacturers to deliver music the way people now want to listen to it.”

Audio has been a key
consumer category in recent years with first the boom in iPod docking systems
and then the recent explosion in Bluetooth speakers and premium headphones for
casual listening. Analysis shows that Wi-Fi multiroom speakers, which are suited
for a more immersive and connected listening experience, are poised to be the
‘next big thing’ in consumer audio and will represent a growing part of the
wireless speaker market, which will quickly eclipse the speaker dock market.

Editor’s Notes

(1) Comprehensive
information about Pure Connect and Jongo can be found in the press release “Pure
Connect Music Service Goes Live in the U.S.”, issued today.

 (2) 57 percent of US consumers
said they were ready to buy a product like Jongo. The study, carried out by
AudienceNet for Pure, polled a statistically and demographically representative
sample of over 5000 respondents from the UK, Germany, France, Italy and North
America. Results clearly show a high demand for both Bluetooth and wireless
multiroom speakers.


Pure is a world leading
consumer electronics manufacturer and leads the way in music streaming and
radio systems and entertainment cloud services with the Pure Connect portal www.pureconnect.com as
well as innovating in new areas such as the TV set top box market. Designed and
engineered in the UK, all of Pure’s products are manufactured with the
environment in mind and at ethically audited facilities. Pure is a division of
Imagination Technologies Group plc. See www.pure.com.

Imagination Technologies

Technologies – a global leader in multimedia, processor, communication and
cloud technologies – creates and licenses market-leading processor solutions
including graphics, video, vision, CPU and embedded processing, multi-standard
communications, cross-platform V.VoIP and VoLTE and cloud connectivity. These
silicon and software intellectual property (IP) solutions for systems-on-chip
(SoC) are complemented by an extensive portfolio of software, tools and
ecosystems. Target markets include mobile phone, connected home consumer,
mobile and tablet computing, in-car electronics, networking, telecoms, health,
smart energy and connected sensors. Imagination’s licensees include many of the
world’s leading semiconductor manufacturers, network operators and OEM/ODMs.
Corporate headquarters are located in the United Kingdom, with sales and
R&D offices worldwide.


Imagination on Twitter, YouTube, LinkedIn, RSS, Facebook and

Imagination Technologies’ Press Contacts:

UK: David Harold                         david.harold@imgtec.com         +44 (0)1923 260 511

USA: Jen Bernier-Santarini         jen.bernier@imgtec.com            +1 408-530-5178

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