Press release

11 January 2001

Imagination’s technologies enable new ‘radio for the Facebook generation’

PURE Sensia showcases the future of radio

London, UK, 17 September 2009: Imagination Technologies, a leader in multimedia chip technologies, reports that its META processor and ENSIGMA communications technologies, together with its internet radio portal platform, enable the unprecedented capabilities of PURE’s new Sensia radio.

Sensia is the world’s first high resolution DAB digital and internet-connected touch radio. It combines a unique, large colour touchscreen with a state-of-the-art and intuitive user interface which not only delivers a new way of using radio but also enables the delivery of advanced multimedia content, information and Web 2.0 applications.

Sensia is built around processing cores from Imagination’s META and ENSIGMA technology families and the company’s internet portal platform, the Lounge. The radio will be available in time for Christmas 2009.

PURE Sensia is another key example of Imagination’s vision of the future of connected radio. Sensia gives users a unique way of interacting with internet and radio content, including: podcasts and listen again services; DAB/DAB+* and FM; a growing set of custom ‘Apps’ providing access to services such as weather, news, Picasa, Facebook and Twitter; and DAB broadcast slideshows**. Sensia is also a media streamer enabling users to listen to music stored on a home computer or network storage device via Wi-Fi.

Says Hossein Yassaie, Imagination Technologies’ CEO: “Sensia heralds a new age in radio where broadcast and connectivity work together to deliver the pre-eminent listening experience. Broadcast by far has been and will always remain the most practical and efficient way to reach a wide audience. We have integrated broadcast with new technologies for internet connectivity and content delivery, under a state-of-the-art user interface, which will create a channel for consumers to communicate across social media and with the broadcasters, without any need for PCs. This combination of technologies is the catalyst to springboard radio to high visibility and status in the ‘connected age’.”

Sensia connects to The Lounge radio and media portal ( which acts as a high quality index to the best internet content as well as a convenient web-based tool for users to manage their connected radio experience, saving favourite stations and accessing exclusive content as part of a growing portfolio of services.

Continues Yassaie: “We developed The Lounge with the media savvy consumer in mind and Sensia is the first PURE product to fully realise its potential. There are ongoing and growing industry partnerships and a substantial roadmap of additional services in the pipeline, such as music download, content tagging and a range of new Apps, which will ensure that Sensia is the product to beat in its sector.”

The technologies powering Sensia are all available for licensing from Imagination.

Editor’s Notes:
*DAB+ is a new and enhanced version of DAB and is now being adopted by many countries as their platform choice for digital radio. It’s likely that it will be a few years before UK broadcasters take up DAB+, but the majority of PURE products are already ‘DAB+ ready’. All DAB+ radios from PURE can also receive all existing DAB broadcasts.
**Where supplied by the broadcaster

About PURE
PURE is the world’s leading maker of broadcast and Internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the world’s most popular and iconic digital radios. PURE radios increasingly support all the broadcast standards in the DAB family used across Europe and beyond. PURE leads the way in Internet-connected radios with its Flow technology and the PURE Lounge portal ( Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See

About Imagination Technologies
Imagination Technologies Group plc (LSE:IMG) – a global leader in multimedia and communication silicon technologies – creates and licenses market-leading processor cores for graphics, video, multi-threaded embedded processing/DSP and multi-standard communications applications. These silicon intellectual property (IP) solutions for systems-on-chip (SoC) are complemented by strong array of software tools and drivers as well as  extensive developer and middleware ecosystems. Target markets includemobile phone, handheld multimedia, home consumer entertainment, mobile and low-power computing, and in-car electronics.Its licensees include many of the leading semiconductor and consumer electronics companies. Imagination has corporate headquarters in the United Kingdom, with sales and R&D offices worldwide. See:

Press Contact:
David Harold
Imagination Technologies
Imagination House
Home Park Estate, Kings Langley, Herts, WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188

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