Press release

11 January 2001

PowerVR graphics driving mass market smartphone graphics adoption

Imagination partners delivering solutions for ubiquitous mobile from entry level to the world’s most advanced GPU powered mobile platforms at MWC 2012

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MWC, Barcelona, Spain:  Imagination
Technologies Group plc (LSE: IMG, “”Imagination””, “”the Group””), a leading multimedia and communications technologies company,
announces that the first two cores of its new PowerVR Series6 ‘Rogue’ family,
G6200 and G6400, are now available and deliver the highest performance for all

Single and multiprocessor PowerVR Series5
SGX GPU solutions empower the most important devices in the latest generation
of mobile SoCs being shown at MWC 2012 in Barcelona (IMG’;s stand is at Hall 1,
stand 1D45).

Hossein Yassaie, CEO, Imagination says: “As smartphones
become the highest volume segment in the phone market, we are driving mobile
and embedded graphics performance to reach across the full range of smart
mobile consumer devices, from mass market to high end in an era of ubiquitous
mobile multimedia.

“Last year at MWC
we said that ‘clock for clock PowerVR SGX, which has been shipping in
significant volume for several years, outperforms competitive solutions, many
of which have yet to ship in any volume.’ That statement remains unchanged a
year later. Indeed as SGX MP opens up a wider performance gap in today’s
devices PowerVR Series6 is already set to widen that gap even further to
unrivalled GFLOPS per mm2 and per mW for all APIs.

“PowerVR has
established itself as the developer’s de facto standard across smartphones,
tablets, mobile computing and games consoles, attracting an extensive community
of adopters and powering iconic and much-loved products. Our partners are
now delivering the most comprehensive range of solutions, from low end to high
end, that truly can enable any phone or tablet device to have PowerVR, the
leading GPU technology.”

Key PowerVR enabled SoC (system
on chip) devices at the show include*:

Intel Medfield Z2460
incorporating PowerVR SGX GPU and PowerVR VXE and VXD VPU technology.

MediaTek MT6575 incorporating
PowerVR SGX GPU technology

Renesas Mobile
MP5232 LTE Triple-Mode Platform incorporating PowerVR SGX544 GPU technology

ST-Ericsson LU8540,
U8540 and A9540 incorporating PowerVR™ SGX544 GPU technology

Texas Instruments
Incorporated’s OMAP™ 5 platform, which incorporates dual SGX 544MP GPUs  (Hall 8, #8A84)

Numerous phones and tablets
containing Imagination’s technologies are on display across the show.

Says Jeffrey Ju, General Manager of the Smartphone Business Unit at
MediaTek: ””Following the
ongoing success of MT6573, which has opened up exciting opportunities for mass
market, high volume smartphone GPU adoption, we are thrilled to have PowerVR
graphics acceleration in the new MT6575, and to working with Imagination as a
strategic partner going forward.””

Says Shinichi Yoshioka, chief operating officer at Renesas Mobile: “Renesas Mobile’s
long term partnership with Imagination has led to many firsts in mobile
graphics. This year’s MWC will see us both showcasing the ultra-fast and
exciting graphics performance of Renesas Mobile triple mode platforms featuring
advanced single and multiprocessor PowerVR GPUs. This powerful combination
allows us to stay ahead of the pack to deliver compelling use cases and
console-like graphics to the emerging worldwide LTE market.”

Teppo Hemia, head of
smartphone and tablet platform business and architecture group at ST-Ericsson
says: “By using the
powerful Imagination PowerVR GPU in our new NovaThor L8450 platform, we will be
able to deliver amazing graphics performance at low power consumption. For the
NovaThor L8450, we selected the Imagination PowerVR GPU since it delivers the
performance we need to meet our customers’ requirements for next generation
mobile devices.”

El-Ouazzane, vice president and general manager, OMAP
platform business unit, TI says: “TI has been a
long-standing partner of Imagination Technologies, yielding a relationship we
take very seriously as we collaborate on future mobile processor-driven graphic
applications. The company has developed a highly-differentiated GPU
architecture that’s gaining incredible momentum within the applications
ecosystem. The PowerVR cores leverage unified shading, deferred rendering and
more—setting these GPUs ahead of the pack. Inside the OMAP 5 platform, TI is
pushing the powerful dual core SGX544MP to its limits. We’re pairing it with
our smart multicore architecture to establish a new graphic-driven experience
guaranteed to make everyone sit up and take notice.”

Eight of Imagination’s
partners, including ST-Ericsson, Texas Instruments, Renesas Electronics and
MediaTek are also already committed to developing SoCs utilizing Imagination’s
PowerVR Series6 Rogue architecture, the first cores of which, PowerVR G6200 and
G6400 are now announced.

Inside PowerVR

Imagination’s PowerVR utilizes
a unique and extensively patented Tile-Based Deferred Rendering (TBDR)
architecture for graphics, together with advanced architectural techniques such
as hardware multi-threading. This, combined with substantial investment in
production-ready drivers across all mobile and embedded operating systems, has
resulted in Imagination leading the market for performance per mm2 and
performance per mW for all of its on-chip multimedia and communications

PowerVR GPU technology is
driven by one of the world’s largest engineering teams dedicated to graphics
processor development, complemented by the industry’s most mature and extensive
ecosystem of dedicated third party developers, who have already created
hundreds of thousands of apps optimised for PowerVR enabled devices to date.

Imagination’s PowerVR graphics
technologies are the de facto standard for mobile and embedded graphics, with
over 125 devices shipping or in advanced design by leading semiconductor
companies, and have shipped in more than 600m devices to date.


* In alphabetical order

Imagination Technologies

Imagination Technologies Group plc (LSE:IMG) – a global leader in
multimedia and communication technologies – creates and licenses market-leading
multimedia IP cores for graphics, video, and display processing, multi-threaded
embedded processing/DSP cores and multi-standard communications and
connectivity processors. These silicon intellectual property (IP) solutions for
systems-on-chip (SoC) are complemented by platform level IP and services, a
strong array of software tools and drivers and extensive developer and
middleware ecosystems. Target markets include mobile phone, handheld
multimedia, home consumer entertainment, mobile and low-power computing, and
in-car electronics. Its licensees include many of the leading
semiconductor and consumer electronics companies. Imagination has corporate
headquarters in the United Kingdom, with sales and R&D offices worldwide.

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