Press release

17 May 2010

PURE Dispels Digital Radio Switchover Myths

London, UK 17th May 2010: PURE the world-leading radio maker is creating a “”Digital Radio Explained”” booklet to clear up a number of confusing messages around digital radio switchover and the Digital Economy Act.

The “”Digital Radio Explained”” booklet will include a number of frequently asked questions, which will be available as a separate download on*. The booklet will be obtainable from retailers throughout the UK from June 2010 and both documents will be downloadable from the PURE website.

Colin Crawford, PURE’s director of marketing said, “”There have been many confusing messages around the digital radio switchover and as the brand most people choose for digital radio, we believe it is our duty to help relay clear and honest answers to consumers and dispel any myths around the switchover. The materials that we are developing will easily and quickly cover any questions consumers might have about the digital switchover.””

For more information, please visit or call +44 (0) 845 1489001.

Editors Notes
*The FAQ document is enclosed with the press release

About PURE
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal ( Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See

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