Press release

02 December 2008

PURE gets into the festive spirit with Christmas Sounds on the PURE Lounge

Listen to the soundtrack to Christmas on EVOKE Flow

London, UK, 2nd December 2008: PURE has added over 100 Christmas carols and sounds to its radio and media portal, the PURE Lounge ( to give Lounge, EVOKE Flow and AVANTI Flow customers the perfect soundtrack to the festive period. The carols and sounds will be live on the PURE Lounge on the 2nd of December 2008.

Sounds to create a Christmas ambience include ‘Jingle Bells’, ‘Santa’s sleigh’, ‘Christmas bells’, ‘footprints in the snow’, ‘crackling fire’ and ‘champagne corks popping’ while carols include popular favourites such as ‘The First Noel’, ‘Hark the Herald Angels Sing’ and ‘The Holly and the Ivy’. A selection of festive, classical tracks is also available including ‘Ave Maria’, ‘Gloria’ and ‘Joy to the World’.

These new sounds will be available for the month of December on the PURE Lounge ( and via the EVOKE Flow or AVANTI Flow, PURE’s ‘connected’ radio range.

About EVOKE Flow and AVANTI Flow
The multi award-winning EVOKE Flow, PURE’s first ‘connected’ product, is a portable DAB digital radio with Wi-Fi technology, media streaming and FM. Available now at an SRP of £149.99, EVOKE Flow is already the recipient of 14 awards including the What Hi-Fi? Sound & Vision Awards 2008 Radio Product of the Year.

The recently launched AVANTI Flow, PURE’s second ‘connected’ product, is a high-performance tabletop DAB, FM and Internet radio with iPod dock and media-streaming. Available in time for Christmas, AVANTI Flow will retail at an SRP of £279.99.

The PURE Lounge is a bespoke radio and media portal developed by PURE to provide easy and effective access to online radio content and more (internet radio stations, podcasts, listen again content and PURE Sounds) for its connected radios and online users. Once the user has registered their ‘Flow’ product on the PURE Lounge, they can set up their favourites and create a unique schedule of programmes that match their tastes and listening habits. The Flow product and the PURE Lounge automatically mirror each other when settings or favourites are changed making the radio even easier to use.

Please visit, or call 0845 1489001 for more information.

About PURE Digital
PURE Digital is the world’s leading manufacturer of DAB digital radios and the creator of the EVOKE family, the most popular DAB radios in the world. A UK business using UK technology, PURE Digital offers the widest range of award-winning DAB radios. PURE Digital is a division of Imagination Technologies Group plc. See

Vicky Deacon
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188

PURE Digital
Imagination Technologies
Home Park Estate
Kings Langley
Herts WD4 8LZ

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