Press release

13 November 2008

PURE Launches EVOKE Mio, a Luxurious Portable DAB & FM Radio

Iconic DAB Radio gets Colourful New Look

London, UK, 13th November 2008: PURE the UK’s leading radio manufacturer presents the EVOKE Mio, a luxurious DAB/ FM portable radio in a collection of stylish colours that will look and sound great in any setting from the bachelor pad to the office.

Based on the multi award-winning and iconic EVOKE-1S, EVOKE Mio comes in five striking colours – chilli, chocolate, moss, candy and midnight with a two-tone leather and cream suede effect finish.

EVOKE Mio is the perfect radio to take out and about thanks to its integrated, rechargeable battery pack with up to 24 hours of battery life per charge. It also has an input for an iPod/ MP3 player.

Packed with features, EVOKE Mio has an OLED (Organic LED) display which is crystal-clear from any angle and has both manual and automatic brightness controls. It has Intellitext and textSCAN for pausing and controlling scrolling text and storing information for browsing at a later date, an alarm and kitchen timer and 30 presets.

EVOKE Mio is the eighth PURE radio to receive an Energy Saving Recommended accreditation from the Energy Saving Trust. Products endorsed by the scheme have to satisfy an independent endorsement panel of experts, and have to meet strict energy efficiency criteria which means they are not only better for the environment but are also cheaper to run.

EVOKE Mio is also part of PURE’s EcoPlus range. EcoPlus sets standards within PURE for: reduced power consumption, use of packaging materials from recycled and sustainable sources, reduced packaging size and use of components with minimised environmental impact.

EVOKE Mio will be available at £149.99 (SRP) in time for Christmas from all good stockists. Please visit www.pure.com or call 0845 1489001 for more information.

About PURE Digital
PURE Digital is the world’s leading manufacturer of DAB digital radios, the number one supplier of radios in the UK, and the creator of the EVOKE family, the most popular DAB radios in the world. A UK business using UK technology, PURE Digital offers the widest range of award-winning DAB radios. PURE Digital is a division of Imagination Technologies Group plc. See www.pure.com.

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