Press release

11 January 2001

PURE Launches ‘i-10’ Universal iPod Dock

Affordable Powered iPod Dock with Remote Control

London, UK, 9th September 2008: PURE the UK’s leading radio manufacturer presents the i-10, an affordable, universal iPod dock that allows existing radio owners to conveniently listen to their iPod tunes through their award winning PURE radios.

The PURE i-10 connects an iPod to any PURE radio* or similar product that has a 3.5mm stereo line input**, and charges and provides remote control of the iPod while docked.

Available for just £29.99, the PURE i-10 is affordable and stylish with a discreet, black and silver finish which looks great in any setting.

Colin Crawford, PURE’s director of marketing, says: “”The i-10 is the ideal companion for your PURE radio or indeed other device such as a micro-system or amplified speaker system, and is the neatest and most convenient way for our customers to listen to an iPod through their existing radio whilst also charging the iPod and providing remote control.””

The PURE i-10 is perfect for taking abroad as, in addition to a standard UK power adaptor, it comes with a 2-pin euro plug adaptor which can be used in a number of popular, European holiday destinations. i-10 comes with a remote control, is part of Apple’s “”Made for iPod”” program, and includes a comprehensive set of easy-to-fit adaptors.

i-10 is a member of PURE’s EcoPlus™ range. EcoPlus sets standards within PURE for: reduced power consumption; use of packaging materials from recycled and sustainable sources; reduced packaging size; and use of components with minimised environmental impact.

The PURE i-10 will be available in September from all good stockists. Please visit or call 0845 1489001 for more information.

Editor’s Notes
*all current PURE portable radios, micro-systems and selected bedside radios connect to the i-10
**connects to any amplified speaker system and other products with 3.5mm stereo line input

About PURE Digital
PURE Digital is the world’s leading manufacturer of DAB digital radios, the number one supplier of radios in the UK, and the creator of the EVOKE family, the most popular DAB radios in the world. A UK business using UK technology, PURE Digital offers the widest range of award-winning DAB radios. PURE Digital is a division of Imagination Technologies Group plc. See

Vicky Deacon
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