Press release

26 Apr 2010

PURE Launches ‘PURE Choice’ Accessory Range

London 26th April 2010 PURE, the world-leading radio maker launches ‘PURE Choice’, a new range of stylish and practical accessories to complement its best-selling products, which have on average two accessories each.

The PURE Choice range initially consists of over twenty accessories including specially designed cases for portable products such as Move, ONE Mini and PocketDAB 1500; a screen protector for Sensia; a selection of three rechargeable ChargePAK battery packs which fit in all PURE portable radios; cables; remote controls and all PURE additional speakers such as the S1 speaker for EVOKE-1S.

Hand-finished in real leather, the Move carry case (SRP: £19.99) is available in chilli red or midnight black and comes with a sturdy base which doubles over to act as a radio stand. ONE Mini’s custom-fit case (SRP: 19.99) is lightweight and made from durable, semi-rigid EVA material which is both water and bump resistant to safeguard against daily wear and tear. There is a detachable wrist strap, an internal mesh pocket for storage and an additional pouch for the mains power supply.

The PURE Choice Screen Protector for Sensia (SRP: £19.99) comes in a twin pack including a reflective and anti-scratch screen protector as well as two cleaning tabs and a soft, microfiber, cleaning cloth. The reflective screen protector has a mirror-effect when Sensia’s 5.7″” display is off, but is completely transparent when the display is active. Both screen protectors are super-thin, made-to measure and are designed to combat the small scratches and dust encountered in day-to-day use. A guided applicator is provided for easy, bubble-free application. They are extremely durable and long-lasting but also easy to remove and residue-free.

PURE’s ChargePAK is a more cost-effective battery solution; the average radio listener listening to a radio with batteries can save both time and money if they listen to a PURE digital radio with a ChargePAK. ChargePAK is also a greener way to listen as it saves energy and reduces the amount of toxic materials sent to landfill. Offering a fit-and-forget solution, ChargePAK is much more convenient than disposable batteries as it charges when the radio is plugged in and is ready to go whenever the user is.

There are three different types of ChargePAK in the PURE Choice range; the B1 (SRP: 24.99) which is compatible with ONE Mini; the C6L (SRP: 34.99) which is compatible with Elan II, ONE Classic, ONE Elite and EVOKE-3; and the E1 (SRP: 34.99) which is compatible with EVOKE-1S, EVOKE Flow, EVOKE-2S and Sensia.

The PURE Choice accessory range is growing constantly, and will soon include a series of PowerPort accessories for PURE’s bedside range including Siesta iDock, Siesta Flow, Chronos iDock II and Chronos CD II. PowerPort provides power for USB accessories such as mobile phone chargers, reading lights and bedside fans solving the problem of having insufficient power points next to the bed.

For more information, please visit www.pure.com or call +44 (0) 845 1489001.

About PURE
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com.

Press Contact:
Vicky Deacon
PURE
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: Vicky.deacon@pure.com

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