Press release

06 September 2010

PURE Launches ‘PURE Choice’ PowerPort Accessories

Bedside radio listeners see the light

London 6th September 2010 – PURE, the world-leading radio maker adds three PowerPort products to its ‘PURE Choice’ range of stylish and practical accessories. PowerPort, a feature on the majority of PURE’s bedside radios, provides power for USB accessories such as mobile phone chargers, reading lights and bedside fans and solves the problem of having insufficient power points next to the bed.

The new accessories include a combined reading light and fan, a globe light and a directional reading light.

The combined light and fan (SRP £14.99) provides both an effective way to read at night as well as a solution for cooling down during the hotter summer months and has individual controls for the fan and the light as well as two flexible metal necks for any-angle adjustment; the reading light (SRP £12.99) provides focused light to minimise disruption for a partner and has the same flexible neck for easy positioning; and the globe light (SRP £13.99) which is operated by touching its base, offers a soft ambient glow for the bedroom.

PowerPort accessories are compatible for use with the majority of PURE’s market leading range of digital and FM bedside radios including Siesta iDock, Chronos iDock II, Chronos CD II and the internet-connected digital bedside radio, Siesta Flow.

The new PowerPort products add to a growing PURE Choice accessory range, which currently consists of over twenty accessories including specially designed cases for portable products such as Move, PocketDAB 1500, ONE Mini and ONE Mi; a screen protector for Sensia; a selection of four rechargeable ChargePAK battery packs which fit in all PURE portable radios; cables; remote controls and all PURE additional speakers such as the S1 speaker for EVOKE-1S.

For more information, please visit www.pure.com or call +44 (0) 845 1489001.

About PURE
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com

Press Contact:
Vicky Deacon
PURE
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44(0)1923 260 511
fax +44 (0)1923 270 188
e-mail: Vicky.deacon@pure.com

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