Press release

06 July 2010

PURE Launches Rugged Weatherproof Internet-Connected Digital Radio

Oasis Flow – the radio that's ready for anything!

London, UK 6th July 2010: PURE, the world-leading radio maker, presents Oasis Flow, its first weatherproof and splash resistant, rechargeable internet-connected digital radio.

Practically ready for anything, Oasis Flow (SRP £169.99) is ideal for the bathroom, the beach, the garden, DIY, boating, BBQs and any other outdoor scenario thanks to its rugged and splash resistant case, waterproof vents, durable cast aluminium framework and rubber seals.

Oasis Flow is based on the award-winning first generation Oasis but adds internet-connectivity, touchscreen control, enhanced audio, FM and a crystal clear OLED display which is readable at any angle.

Oasis Flow offers maximum portability with a useful carry handle and integrated ChargePAK battery which provides up to ten hours of portable listening. As PURE’s Flow technology is integrated, users can listen to thousands of internet stations, podcasts and listen again content or stream their digital music collection anywhere within range of their Wi-Fi network. There is also an input for an iPod / MP3 player or PURE’s i-10 universal iPod dock so Oasis Flow can also be used as a portable iPod speaker.

Oasis Flow is part of PURE’s growing digital and internet-connected family of products which already incorporate EVOKE Flow, AVANTI Flow, Siesta Flow and the groundbreaking Sensia.

All PURE connected radios work together with PURE’s proprietary radio and media portal, the PURE Lounge (www.thelounge.com) to enable the flow of information between the radio, the portal and the broadcaster. Whilst the radios and the PURE Lounge can function completely independently, when combined they really enhance the user-experience allowing the organisation of favourite stations into shared folders and automatically synchronising content choices on both the radio and the portal.

The PURE Lounge also contains content unique to PURE such as PURE Sounds, a library of over 100 sounds designed to allow the listener to set the perfect mood or even help their child go to sleep. Further unique and premium content on The PURE Lounge will be available soon. New features and services on PURE’s digital and internet-connected range of radios will be made available through automatic software upgrades.

For more information, please visit www.pure.com or call +44 (0) 845 1489001.

About PURE
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com

Press Contact:
Vicky Deacon
PURE
Home Park Estate
Kings Langley

Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: Vicky.deacon@pure.com

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