Press release

08 June 2011

PURE launches state-of-the-art internet-connected micro hi-fi

Sirocco 550: Fully featured music system with integrated music purchase

London, UK 8th June 2011: PURE, the world leading radio maker, launches Sirocco 550, a, state-of-the-art, internet-connected micro hi-fi system with digital radio, FM, CD and iPod/iPhone dock.

Incredibly powerful, with 80W RMS of stereo sound, Sirocco 550 (SRP £349.99) is ideal for the main room in the house. Sirocco 550 incorporates PURE’s digital end-to-end audio solution, Clearsound™, which uses high-quality Class D amplifiers and digital audio shaping technology to deliver clear dynamic audio, higher volume levels and low power consumption.

Using a Wi-Fi connection or optional Ethernet adaptor, Sirocco 550, the eighth member of PURE’s growing internet-connected range, enables the user to stream their digital music collection from a home PC computer or media server. Thousands of internet radio stations and on demand programmes from around the world can also be streamed on Sirocco 550 through the Wi-Fi connection or Ethernet adaptor.

Also available via PURE’s online portal, The Lounge ( is a unique selection of ambient PURE Sounds for relaxation and FlowSongs*, PURE’s ground-breaking, cloud-based music service that allows the user to identify (tag) tracks playing on any radio station and buy them directly from any PURE radio with Flow technology.

Sirocco 550 offers an incredible range of audio sources including an iPod and iPhone dock and is part of Apple’s ‘Made for iPod’ and ‘Made for iPhone’ programmes. Sirocco 550 also has a CD player, an input for USB flash drives, two auxiliary inputs and receives broadcast radio (digital and FM) and internet radio.

Other features include: video output (composite) to allow users to view YouTube videos and videos stored on their iPhone or iPod on their TV, a fully-featured RF remote control, easy-to-use controls, a large graphical OLED display and quick access to favourite stations via presets.

Sirocco 550 is part of EcoPlus™, a statement of PURE’s ethical philosophy and ongoing commitment to looking after the environment. All PURE products are designed to minimise their environmental impact and are manufactured in ethically approved and audited facilities. They have reduced power consumption in operation and standby, use recycled packaging materials, have the smallest possible packaging and use components selected to minimise environmental impact.

Please visit or or call 0845 1489001 for more information.

Editor’s Notes
*FlowSongs is currently exclusive to UK customers with an international roll out to follow.

About PURE
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal ( Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See

Vicky Hewlett                                       tel +44 (0)1923 260 511
PURE                                                   fax +44 (0)1923 270 188
Imagination Technologies                      email:
Home Park Estate
Kings Langley
Herts WD4 8LZ

For more information on this press release, please contact:

Vicky Hewlett
Home Park Estate
Kings Langley
Herts WD4 8LZ

Tel: +44 (0) 1923 260 511
Fax: +44 (0)845 148 9003
E-mail: Vicky Hewlett

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