Press release

23 November 2010

PURE launches world’s first dawn simulator with digital radio

PURE Twilight: A new dawn in radio

London, UK, 23rd November 2010: PURE, the world-leading radio maker, presents Twilight, the world’s first combined dawn simulator lamp and digital radio and the most energy efficient product of its kind on the market.

PURE Twilight (SRP £129.99) brings together the best in light therapy and the choice and ease-of-use of digital radio to deliver the ultimate bedside experience. Offering dawn simulation, mood lighting, built-in natural sounds and lullabies as well as a reading light and four independent alarms, Twilight creates the ideal ambience for getting a good night’s sleep and waking up revitalised and refreshed.

Twilight is the most energy efficient product of its kind on the market thanks to its energy saving LED based light solution, which provides the same light output as a 45W incandescent light bulb for just 5.4W when the lamp is on (Twilight consumes less than 1W in standby).

Waking up with PURE Twilight
Twilight comes with four sophisticated yet simple independent alarm settings, giving the user the choice of waking to a tone, digital radio, FM, or special alarm tones including ‘church bell’ and ‘cockerel’; or natural sounds including ‘wind chimes’, ‘dawn chorus’ and ‘cicadas’.

All of these alarm sounds can be accompanied by dawn simulation which allows the user to wake up naturally from light on a timer that increases gradually to mimic the rising sun before the user’s chosen alarm is activated. Studies have shown that waking up to a dawn simulation is good for health and can combat symptoms associated with SAD (seasonal affective disorder).

Going to sleep with PURE Twilight
Twilight has a whole host of features to aid a good night sleep. Babies and young children can drift off to sleep listening to lullabies such as ‘twinkle, twinkle, little star’, ‘rock-a-bye baby’ or ‘Brahm’s lullaby’ and a nightlight can be set to any colour or brightness.

It is also possible to go to sleep listening to a relaxing natural sound and a mood light setting can be selected to accompany the sounds with the light dimming gradually, helping the user to easily drift off to sleep.

Adults can use Twilight as a reading light or simply relax with its numerous mood light settings, a combination of mood lighting and natural sounds, or of course a favourite radio station. Moods include ‘Rainbow’, which cycles through a spectrum of colours; ‘Fire’, which flickers between red and orange; ‘Ocean’, which undulates from blue through cyan to green, giving a relaxing oceanic effect; ‘Wheat field’, which transitions between gold and green to conjure up the changing of the seasons; and ‘Party’, which uses flashing colours to create a disco feel.

Turning the light on and off couldn’t be easier as Twilight’s glass dome is touch-sensitive and acts as an on/off switch for the lamp. Press and hold the lamp and the light dims or brightens gradually.

PURE’s Twilight also includes PowerPort, a feature on the majority of PURE’s bedside radios, which provides power for USB accessories such as mobile phone chargers, reading lights and bedside fans and solves the problem of having insufficient power points next to the bed. In fact, with combined radio, light and PowerPort, Twilight can replace three power sources with just one. A number of PowerPort USB accessories are available as part of the PURE Choice accessory range.

Other features include digital and FM radio, an auxiliary input for an iPod or MP3 player, large LCD display with autodimming, ultra bright and efficient LED lights with the equivalent brightness of a 45W bulb and touch sensitive controls.

Twilight is also part of the EcoPlus programme, a statement of PURE’s ethical philosophy and ongoing commitment to looking after the environment. All PURE products are designed to minimise their environmental impact and manufactured in ethically approved and audited facilities. They have reduced power consumption in operation and standby, use recycled packaging materials, have the smallest possible packaging and use components selected to minimise environmental impact.

Twilight is available now from all good retailers. Please visit www.pure.com or call 0845 1489001 for more information.

ENDS

About PURE
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com

Press Contact:
Vicky Deacon
PURE
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: Vicky.deacon@pure.com

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United Kingdom

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Tel: +44 (0)1923 260 511

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