Press release

11 January 2001

PURE previews two new digital and internet-connected products

Weatherproof Oasis Flow and Micro Hi-Fi Sirocco 550 Debut at CES 2010

London, 7th January 2010 – PURE, a world leading radio maker, previews Oasis Flow and Sirocco 550 at CES 2010 (South Hall 4 Booth #36604). Oasis Flow is a weatherproof and splash resistant rechargeable digital and internet-connected radio with FM. Sirocco 550 is PURE’s top of the range digital and internet-connected micro hi-fi system with FM, CD and iPod / iPhone dock. Both will be available in the UK in the first half of 2010.

Both Oasis Flow and Sirocco 550 are part of PURE’s growing digital and internet-connected family of products which already incorporate EVOKE Flow, AVANTI Flow, Siesta Flow and the groundbreaking Sensia.

Oasis Flow (SRP TBC) is based on the award-winning first generation Oasis but adds internet-connectivity, touchscreen control, enhanced audio, FM and a crystal clear OLED display which is readable at any angle. Rugged, weatherproof and extremely durable thanks to a splash resistant case, cast aluminium framework and rubber seals, Oasis Flow is the perfect radio for the bathroom, garden or any outdoor setting. Oasis Flow offers maximum portability with a useful carry handle and integrated ChargePAK battery which provides hours of portable listening. As PURE’s Flow technology is integrated, users can listen to thousands of internet stations, podcasts and listen again content or stream their digital music collection anywhere within range of their Wi-Fi network. There is also an input for an iPod / MP3 player or PURE’s i-10 universal iPod dock so Oasis Flow can also be used as a portable iPod speaker.

Sirocco 550 (SRP TBC) is the flagship of PURE’s Sirocco micro hi-fi family adding to the entry-level Sirocco 150. A digital and internet-connected micro hi-fi with FM, CD and iPod / iPhone dock, Sirocco 550 packs 80W RMS of stereo sound. Flow technology is added for internet content including thousands of stations, podcasts, unique content such as PURE Sounds and music streamed from a home computer via Wi-Fi. Sirocco 550 also includes PURE Clearsound technology which generates room filling hi-fi sound, clear dynamic audio, higher volume levels and low power consumption.
Ideal for the main room in the house, Sirocco 550 has a fully-featured remote control, easy-to-use controls, a large graphical OLED display, quick access to favourite FM stations via presets, and unlimited internet favourites via companion website

Both Oasis Flow and Sirocco 550 work together with PURE’s proprietary radio and media portal, the PURE Lounge ( to enable flow of information between the radio, the portal and the broadcaster. Whilst the radios and the PURE Lounge can function completely independently, when combined they really enhance the user-experience allowing the organisation of favourite stations into shared folders and automatically synchronising content choices on both the radio and the portal.

The PURE Lounge also contains content unique to PURE such as PURE Sounds, a library of over 100 sounds designed to allow the listener to set the perfect mood or even help their child go to sleep. Further unique and premium content on The PURE Lounge will be available soon. New features and services on PURE’s digital and internet-connected range of radios will be made available through automatic software upgrades.

About PURE
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal ( Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See

Press Contact:
Vicky Deacon
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tel +44 (0)1923 260 511
fax +44 (0)1923 270 188

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