Press release

07 July 2010

PURE sees strongest ever June sales volume

Summer of sport and digital radio amnesty drive digital radio purchases

London, UK 7th July 2010: PURE, the world-leading radio maker, announces its strongest ever UK sales out recorded for the month of June, with volumes up by 20%* year on year.

Sales of PURE radios are higher than ever across the board thanks to the World Cup, Wimbledon and a number of promotions including the digital radio amnesty, which was organised by the BBC and Digital Radio UK.

Says Colin Crawford, PURE’s director of marketing: “June is traditionally a slow month, so the uplift generated by the World Cup, Wimbledon and the radio amnesty is very welcome. Importantly it is clear that consumers are getting the digital radio migration message, and are increasingly taking advantage of the benefit of listening to commentaries in crystal clear audio on a PURE radio.”

For more information, please visit or call +44 (0) 845 1489001.

Editor’s Notes

* Based on volume sales out increase year on year from PURE’s top five UK customers.

About PURE
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal ( Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See

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