Press release

11 January 2001

PURE Siesta Flow Users Wake Up to Birdsong

Birdsong Most Popular Alarm

London 5th March 2010: A poll of over 2000 PURE Siesta Flow users has shown that birdsong is the most popular alarm tone after the traditional beep. More than double the amount of people chose birdsong to wake up to than any of the other 365 sounds you could choose from. Church bells, balloon squeak, WWI siren and chimes also made the top five alarm tones while violin screech and kettle whistle were among the least selected sounds.

The RSPB’s Bryan Bland says: “”We are not surprised that birdsong has topped the poll of most popular alarm tones, we love our garden birds in the UK and having it as a wake up call is a great way of bringing the outside in. Songs of familiar birds from your garden are extremely relaxing and a gentle, cheerful and positive way to ease into the day.””

Says Colin Crawford, PURE’s director of marketing: “”Since the extremely popular digital radio birdsong channel went off-air, we’ve been filling the gap by offering birdsong as an ambient PURE sound to fall asleep to via our digital-and-internet-connected radios. The news that birdsong is the most popular alarm tone on Siesta Flow is not surprising and reinforces how popular birdsong is with our customers.””

Siesta Flow, with an SRP of just £99.99, is PURE’s most affordable digital and internet-connected radio to date. A stylish way to wake up to a world of internet radio, digital radio or FM, Siesta Flow also provides access to 365 different alarm tones, one for every day of the year. Despite its compact size, Siesta Flow is packed with useful bedside features including a large auto-dimming display, sleep and snooze timers, touch sensitive controls, four quick-set alarms with dedicated buttons and a handy PowerPort for USB accessories.

Also available on all of PURE’s digital and internet-connected radios is a unique selection of over eighty PURE Sounds to help relax the user to sleep and these include six different kinds of birdsong.

To access the sound files of the most popular PURE radio alarm tones visit www.pure.com/siestaflow (audio files are provided by Audio Network PLC).

For more information, please visit www.pure.com, www.thelounge.com or call +44 (0) 845 1489001

About PURE
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com.

Press Contact:
Vicky Deacon
PURE
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: Vicky.deacon@pure.com

Media contacts

If you have any enquiries regarding any of our news or press release items, please contact:

United Kingdom

david.harold@imgtec.com
Tel: +44 (0)1923 260 511

jo.ashford@imgtec.com
Tel: +44 (0)1923 260 511

Related blog articles

AI in the UK: Year in Review

As a company focused heavily on enabling AI processing, it’s important to us that the country where we live is supporting efforts around AI technology development and policy. Indeed, the government, academic institutions, investors, and the entire ecosystem in the

CES 2019 banner

Get some facetime with Imagination at CES 2019

As the holiday season starts to fade to a distant memory the reality of CES is once again looming large our horizons, promising a new flurry of technology announcements to try and make sense of. As the saying goes, what

Lenovo 300e

PowerVR 2018 consumer tech round-up

Before we shut up shop for the year here at Imagination HQ, we thought we take a quick look at some of the end user products that Imagination tech found its way into in 2018. Our IP has appeared in

7 technology predictions for 2019

It’s the time of year again when Imagination once again gazes into its crystal ball to see if we can discern what will be coming our way in 2019 – and if you want to see how our 2018 predictions

Stay up-to-date with Imagination

Sign up to receive the latest news and product updates from Imagination straight to your inbox.

  • This field is for validation purposes and should be left unchanged.