London, UK 19th May 2010: “”PURE – the world-leading leading radio maker – is offering a selection of its best-selling radios as part of the Radio Amnesty, announced by the radio industry today.””
Consumers will be offered a discount on a new PURE digital radio when they hand in their old analogue radio to participating retailers.
Discounts will be available on selected PURE radios through a number of retailers including John Lewis, Comet, Tesco and Argos as well as selected independent retailers.
The amnesty will run between the 22nd May and the 26th of June 2010 and will promote the additional and exclusive-to-digital coverage of sport and music.
Says Colin Crawford, PURE’s director of marketing: “”Having started the digital radio revolution with the release of the EVOKE-1 in 2002, I’m delighted that with the passing of the Digital Economy Act, the radio industry, manufacturers and retailers have now got together to create a strong digital radio promotion for the UK’s summer of sport and festivals.””
The analogue radios collected during the Amnesty will be reconditioned and sent to the Children’s Radio Foundation in South Africa and UNICEF, where they will further the personal and intellectual development of children through giving them access to radio programmes for children. Radios which are beyond repair will be recycled under the WEEE directive.
For more information, please visit www.pure.com or call +44 (0) 845 1489001.
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com.
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