Press release

11 January 2001

Sega Dreamcast With PowerVR Series2 Technology Launches in Europe

Record Breaking Console with Advanced Processor from PowerVR Technology

Following a record-breaking success in Japan and the USA, Sega officially launches its new Dreamcast games console in Europe on October 14th 1999. Dreamcast uses unique PowerVR Series2 technology to produce state-of-the-art 3D graphics many times superior to other games consoles.

Since its initial release in Japan in November 1998, Dreamcast quickly became the fastest selling games console of all time. In the USA, following its launch on September 9th 1999, Dreamcast sales reached an unprecedented 514,000 units within just two weeks. Dreamcast has already captured more than 60 percent of all new US video games console sales, according to market research firm NPD Group Inc. In its first 24 hours on sale in the USA Dreamcast took $97,904,618, earning a place in history as the biggest 24-hours in entertainment retail sales. Sega’s highest opening day revenue figure shattered the previous record held by the blockbuster movie Star Wars: The Phantom Menace, which achieved $28 million on its first day in theatres in May 1999.

Dreamcast is equally highly anticipated by both the retail trade and end-users in Europe. In the UK alone Dreamcast has achieved 40,000 pre-orders according to the video games trade news journal MCV and now confirmed by Sega Europe.

Says Hossein Yassaie, managing director, Imagination Technologies: “”;Already PowerVR Series2 technology in Dreamcast is in well over a million homes in Japan and in excess of half a million in the USA. We are delighted that this British designed technology is now coming to Europe.””;

PowerVR Technology, a division of Imagination Technologies, receives a royalty for each Dreamcast sold. PowerVR Series2 technology is at the heart not only of Dreamcast, but also Sega’s Naomi arcade system. Indeed PowerVR Series2 is the first graphics acceleration technology used in all the major games platforms including personal computers, games consoles and arcade systems.

Says Stuart Dinsey, editor of MCV (UK): “”;Perhaps the biggest proof that it is a good time to be a gamer is Sega’s Dreamcast… This is the most advanced console available, boasting stunning performance and even an in-built modem… No wonder there have been 40,000 pre-orders in the UK alone.””;

Dreamcast’s PowerVR 2DC processor creates stunning, high-detail 3D graphics equal in quality to the latest cutting-edge arcade machines many of which are also based on PowerVR technology. Dreamcast sets a new standard for home gaming and is fifteen times more powerful than Playstation and ten times more powerful than N64. Dreamcast is the world’s most powerful home entertainment system available.

Says Tim Ponting, publisher of the Official Dreamcast Magazine: “”;Dreamcast, with its cutting-edge PowerVR graphics and revolutionary Internet capabilities, is a huge leap above the last generation of games consoles and is clearly set to be a huge, worldwide success.””;

Media contacts

If you have any enquiries regarding any of our news or press release items, please contact:

United Kingdom

david.harold@imgtec.com
Tel: +44 (0)1923 260 511

jo.ashford@imgtec.com
Tel: +44 (0)1923 260 511

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