Press release

17 November 2009

Singing to the car radio wins PURE traffic jam survey

PURE Highway offers 'road rapture' for the stressed

London, 17th November 2009: A survey by leading radio maker, PURE* has found that singing to the radio is the most popular in-car activity to keep calm during the UK’s ever more frequent traffic jams. Nearly 50% of all respondents and over 66% of female respondents chose ‘singing to the radio’ over other favourites including ‘listening to an MP3 player’, ‘listening to a play’, ‘playing I spy’ or any ‘other’ in-car activity.

A good choice of radio stations was also deemed to be important with around 30% preferring ‘a mix of current hits and classics’, followed by ‘rock’ and ‘talk’, both of which drew 15% of the votes each. Classical was next with 13% of the vote and then comedy and sport with 7% each. Jazz was the least popular with only 3% of the vote.

PURE’s Highway (SRP £79.99) is an ideal way to get a good selection of stations for singing to in the car. Highway is a complete adaptor solution for the car that allows the user to listen to DAB digital radio on the car’s existing FM audio system. Stations like Planet Rock, talkSPORT, Absolute, BBC 6 Music and Classic FM can be received nationally and many more such as Heart, Gold, Smooth and Fun Kids can be received regionally. It is also possible to connect an iPod or MP3 player and listen to favourite tracks through the car stereo.

For more information, please visit www.pure.com or call +44 (0) 845 1489001.

Editor’s Notes
PURE received responses from over 2000 of its customers to this survey

About PURE
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com

Press Contact:
Vicky Deacon
PURE
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: Vicky.deacon@pure.com

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United Kingdom

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Tel: +44 (0)1923 260 511

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