Graphics Processors
Graphics processors that power iconic products
PowerVR graphics processors enable a cutting-edge, power-efficient and flexible solution for all forms of multimedia processing, including 3D and 2D graphics as well as high performance GPU compute all in the same unified engine. Our graphics technologies are the de-facto standard for mobile and embedded GPUs.
Powering the most demanding gaming environments
Enhancing infotainment and driver assist experiences
For more than a decade our GPU cores have been found in the some of the leading automotive application processors from the likes of Renesas, Texas Instruments and Socionext. We have enabled both powerful graphics to drive the increasing screen and resolution needs of the car OEMs coupled with support for leading edge graphics APIs such as Vulkan and OpenGLES 3.x.
PowerVR graphics processors and architectures
PowerVR Series9XE
A new generation of PowerVR GPUs based on the PowerVR Rogue architecture, that raise the bar on graphics and compute in cost-sensitive devices, letting SoC vendors achieve a significant boost in performance with no impact on silicon area versus previous generation GPUs.
PowerVR Series9XM
A new generation of PowerVR GPUs based on the PowerVR Rogue architecture, that raise the bar on graphics and compute in cost-sensitive devices, letting SoC vendors achieve a significant boost in performance with no impact on silicon area versus previous generation GPUs.
PowerVR Series8XT
The Series8XT family of GPU cores is the first based on the Furian architecture. Targeting high-performance SoCs, they are designed to deliver high-resolution, immersive graphics content and data computation within strict power budgets for premium mobile devices and automotive.
PowerVR Series8XE
The PowerVR Series8XE family of GPUs drives cost reduction in entry-level and mass market devices by offering 1,2,4 & 8 pixels/clock versions optimized to deliver the best user experience in a limited silicon area budget.
PowerVR Series8XE Plus
The PowerVR Series8XE Plus family of GPUs enables a step up from entry level parts, whilst maintaining a tight focus on cost reduction. These cores are optimized to deliver the best user experience by combining the fill rate requirements for a great 1080P experience.
PowerVR graphics architectures
Breathtaking immersive experiences
VR, AR and MR are emerging technologies that are redefining how we interact with the world around us. From the entertainment and gaming industry to industrial and medical fields, these technologies are expanding the possibilities for visual immersion.
An extensive ecosystem of tools and support
PowerVR GPU technology is driven by one of the world’s largest engineering teams dedicated to graphics processor development. It is complemented by Imagination’s PowerVR Insider ecosystem, which provides extensive support and tools to an extensive and vibrant community of developers, who have already created hundreds of thousands of apps optimised for PowerVR powered devices.
Design Optimisation Kits
To help our customers achieve the best possible implementation in the shortest possible time, we offer Design Optimisation Kits. They are a complete solution comprised of IP, libraries from partners, optimised reference floorplans and flows developed by us.
PowerVR SDK and Tools
Including a cross-platform OS and API abstraction layer, as well as a library of helper tools for maths and resource loading. It also features optimised example applications to demonstrate the most efficient ways of implementing common 3D graphics effects on PowerVR GPUs.
PowerVR Tools
Our suite of utilities is designed to enable rapid graphics application development. It targets a range of areas, including asset exporting and optimisation, PC emulation, prototyping environments, online and off-line performance, analysis tools and more.
News from Imagination

Imagination hosts AI seminars in China
China has been widely tipped to take the lead in artificial technology so when Imagination travelled to Shenzhen, Shanghai and Beijing in June this year to lead seminars on AI, they were well received by our industry-leading partners and customers

Keeping an eye on AI: smart cameras and intelligence at the edge
Recently, we ran a webinar entitled, “Enabling efficient implementation of neural networks in smart cameras”. If you missed it, it’s worth checking out, as we take a close look at the smart camera market and the need to embed neural

Companion chips: The intelligent choice for AI?
For many years, the semiconductor industry has strived towards tightly integrating more and more components into a single system-on-chip (SoC). After all, it is an entirely practical solution for high volume applications. By optimally positioning the various cores, memories and

Reducing memory bandwidth with PVRIC
Thanks to increases in screen resolutions and ever more complex render pipelines, games and other apps are becoming more and more bandwidth intensive, requiring larger amounts of data to be copied to-and-from memory. Devices are now commonly expected to drive