Enhancing the connected car experience
With a long history of delivering GPU cores into the Automotive industry, we understand the needs of a market that requires long term support and a stable and thoroughly tested product. For more than a decade our GPU cores have been found in the some of the leading automotive application processors from the likes of Renesas, Texas Instruments and Socionext. We have enabled both powerful graphics to drive the increasing screen and resolution needs of the car OEMs coupled with support for leading edge graphics APIs such as Vulkan and OpenGLES 3.x. We also support a strong ecosystem of partners who have worked extensively with our SDK and toolchain to deliver optimised solutions.
This is probably the biggest single tectonic shift in Automotive in all its 100+ years. Driven by societal needs such as pollution, congestion, increasing urban population and a rising accident rate on our roads, autonomous driving lays the foundation for tackling many of these problems. We are just at the beginning of this journey and Imagination is at the heart of this delivering solutions that will enable single GPUs to support ADAS, Infotainment, Navigation, HUD and Cluster simulataneously whilst still staying within a power budget that suits the Car OEM.
The connected car evolution
Today many cars are connected to the internet through the likes of Telematics connection. As we move forward the car is going to increasingly be connected to its world via a host of technologies notable 4G/5G, WiFi and Bluetooth amongst others. With the rise of Vehicle to Vehicle and Vehicle to Infrastructure nodes, Imagination is well placed to deliver low power, efficient solutions as part of this package.
PowerVR virtualization: a critical feature for automotive GPUs
Enhancing infotainment and driver assist experiences
ADAS (Automatic Driver Assist Systems) are the first set of building blocks towards autonomous vehicles. The car is now being covered in sensors: multiple cameras giving 360° viewing, short and long range radar, LIDAR for millimetre accurate point-cloud creation, infrared for parking and sonar for short range detection – all of which require massive amounts of processing. The dashboard is being transformed into an internet connected multimedia experience. Many new technologies are being deployed or connected to, such as Apple CarPlay, Android Auto and MirrorLink. The latest video technology requires the use of advanced video processors to encode and decode camera inputs but also decoding for back seat entertainment systems.
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