Innovating the future of automotive technology and autonomous vehicles with PowerVR Automotive.
Making the future of automotive a reality
The automotive industry is over 100 years old and is a huge global undertaking with a market per annum worth trillions of dollars. Today, in the face of major technological disruptions, the industry is undergoing rapid change. To counter the threat of rising pollution, high accident rates and congestion, the car industry and governments are looking for technological solutions.
To curb pollution, many countries a looking to move to electric drive trains by 2040 or earlier, as well as fuel cell technologies with ultra-low or zero emissions. Automated driving will drastically reduce the 1.2 million road deaths worldwide per annum, while fully integrated traffic systems in smart cities along with changes to the model of car ownership will create more free-flowing roads.
Our embedded GPUs offer market-leading performance, low power and low footprint, bolstered by support for the latest industry APIs. This combines to make its IP ideally suited to delivering the high-performance requirements that the automotive industry now demands, even across multiple screens. Its GPUs also delivering the GFlops processing power required for tomorrow’s advanced driver assistance systems (ADAS) inspired compute applications.
Advanced driver-assistance systems (ADAS)
Lane departure warning
Blind spot detect
Functional Safety and Virtualization
As part of the infotainment system, navigation requires outstanding GPU pixel performance to deliver a smooth experience. The unique hardware virtualisation feature of PowerVR GPUs also enables the optimal use of a single GPU for multiple functions within the dashboard systems, offering robustness and reliability, without compromising performance.