The consumer electronics landscape continues to evolve
From digital TVs and set-top boxes, home gateways and network routers, to digital radio and connected audio, plus an ever increasing number of smart home appliances, this market covers the wide range of products and technology we find in our homes.
Today TV is less defined by traditional broadcast services than by its capability to deliver a vast array of popular video applications, all natively supported on the TV itself. User experience is paramount and central to brand loyalty; the UI must be fast, responsive and intuitive. The move to 4K, and ultimately 8K, screen technology, coupled with higher refresh rates and enhanced colour reproduction through high dynamic range (HDR), drives SoC integration still higher. Add the new technologies of 360° video, augmented reality and voice control and SoC performance becomes even more crucial. Connectivity is fundamental to smart TV: Imagination’s Ensigma Wi-Fi and Bluetooth cores offer the leading solution for fast, reliable data transfer, and are easily extended to cover Zigbee and Thread to fully integrate into the smart home.
With the trend towards advanced hybrid products that seamlessly blend the broadcast and broadband worlds, it has become essential to provide graphically rich UIs that guide viewers to content quickly and efficiently. Consumers expect a level of experience to complement what they are used to receiving on tablets and smartphones, but SoC cost is always a key consideration in set-top box componentry and design. That’s why all of our IP is designed to be the most efficient in its class.
There are now over 2,000 digital radio services on air around the world, broadcast across 38 countries and covering 418 million listeners. But we’ve only just begun: the market potential is huge, with several countries announcing digital switchover dates alongside the retirement of analogue FM services. Our Ensigma Broadcast cores are the leading solution for digital radio. Imagination are pioneers of radio broadcast technologies, having created Pure – a world-leading brand for digital radio products. And with Internet radio going hand-in-hand with DAB, making hybrid radios a popular choice, our Ensigma cores provide a complete SoC solution by seamlessly integrating DAB/DAB+ alongside Wi-Fi and Bluetooth, all on a single chip.
News from Imagination
Before we shut up shop for the year here at Imagination HQ, we thought we take a quick look at some of the end user products that Imagination tech found its way into in 2018. Our IP has appeared in
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After a period out of the spotlight, ray tracing technology has recently come back into focus, taking up a lot of column inches in the tech press. The primary reason is because graphics cards for the PC gaming market have