Press release

11 Jan 2001

VideoLogic Systems and PowerVR Technology to operate as Divisions

VideoLogic has today announced that it is changing its name to Imagination Technologies. From September 1st 1999, VideoLogic Group plc will be renamed Imagination Technologies Group plc and its subsidiary VideoLogic Limited will be renamed Imagination Technologies Limited.

The new name reflects the changed emphasis of the Group on developing and licensing innovative technologies for the human/computer interface. The Group now derives the majority of its revenues through the licensing of its patented technologies across a range of platforms including arcade systems, videogame consoles, PCs and set-top-boxes. Future target platforms will include mobile computers and home network devices.

Says Hossein Yassaie, president and chief executive officer, Imagination Technologies: “”;We are positioning the company to take full advantage of the digital and Internet era which provides us with a host of emerging opportunities for our technology. Under the Imagination Technologies Group name we will continue to build upon the strong PowerVR and VideoLogic brands for our Technology and Systems activities respectively. We believe Imagination Technologies is a more appropriate name for the company we have become and our future direction. “”;

Imagination Technologies Limited will initially operate with two divisions; PowerVR Technology and VideoLogic Systems.

The PowerVR Technology division develops and markets the unique PowerVR graphics/video technology. Existing partners licensing the technology include NEC and STMicroelectronics and further licensing agreements for PowerVR are expected in due course. PowerVR Technology design wins have included Sega’s latest console, Dreamcast, the Naomi Arcade Systems used by most of the world’s leading arcade content developers, and numerous PC add-in and OEM customers. More information is available on the PowerVR Technology web site at

The VideoLogic Systems division will continue to exploit the strong brand equity attached to the VideoLogic name with a range of innovative systems level products demonstrating and promoting our technologies and also acting as pathfinders for new complementary technologies. VideoLogic Systems already has a considerable portfolio of award winning products in the areas of graphics and sound acceleration, home audio systems, video-capture and video-conferencing on which it will continue to build. As part of its activities VideoLogic Systems provides a major input into Imagination Technologies’ overall research and development roadmap. More information is available on the VideoLogic Systems web site at

It is planned that further divisions will be added in the future as new complementary technologies are developed by the company as it follows its strategy to address the total human computer interface.

Media contacts

If you have any enquiries regarding any of our news or press release items, please contact:

United Kingdom
Tel: +44 (0)1923 260 511
Tel: +44 (0)1923 260 511

Related blog articles

Image-based lighting

PowerVR Tools and SDK 2018 Release 2 now available

Here’s an early Christmas present for graphics developers – the release of the latest version of our PowerVR Tools and SDK! The headline features for this release include some exciting new examples demonstrating new techniques in our SDK, and some very

on stage in China

PVRIC4 a hit at ICCAD 2018 in China

Imagination’s PVRIC4 image compression tech garnered plenty of attention at the recent ICCAD China 2018 symposium, which took place on 29th and 30th November at the Zhuhai International Convention & Exhibition Centre, China. The annual event focusses on integrated circuit

The ultimate embedded GPUs for the latest applications

Introducing PowerVR Series9XEP, Series9XMP, and Series9XTP As Benjamin Franklin once said, only three things in life are certain: death, taxes and the ongoing rapid advancement of GPUs for embedded applications*. Proving his point, this week, Imagination has once again pushed

Opinion: the balance between edge and cloud.

Simon Forrest explains how embedded chips can meet the challenge of delivering true local AI processing. GPUs and NNAs are rapidly becoming essential elements for AI on the edge. As companies begin to harness the potential of using neural networks

Stay up-to-date with Imagination

Sign up to receive the latest news and product updates from Imagination straight to your inbox.

  • This field is for validation purposes and should be left unchanged.