Imagination has a full range of licensable multimedia technologies across the areas of graphics,
ray tracing, video and vision
The leader in visual IP
Consisting of a comprehensive range of multimedia IP, from GPUs for graphics and GPU compute, to video, imaging and vision, PowerVR is the technology that goes from sensor or CPU to screen, delivering stunning images for entertainment, user interfaces and much more.
These cores combine perfectly to create uniquely optimizable IP platforms that can incorporate customer IP to create highly differentiated, state of the art solutions for all forms of visual challenges from the latest games to smart IoT cameras.
PowerVR enables a powerful, power-efficient and flexible solution for all forms of graphics processing, including 3D and 2D graphics as well as high-performance GPU compute, all in the same unified engine.
PowerVR Rogue GPUs running Dwarf Hall demo
PowerVR Graphics (GPU)
The world’s leading GPU for the connected era
The PowerVR graphics processor (GPU) family leads the market in architectural and feature leadership, roadmap breadth and ecosystem, setting the benchmark for mobile and embedded GPUs. PowerVR graphics IP consists of a broad portfolio of the industry’s leading graphics processors, supporting a broad range of applications.
PowerVR is the leading graphics technology because it uses a sophisticated and unique architecture. PowerVR’s efficiency through tile-based deferred rendering (TBDR) ensures the lowest possible bandwidth usage and the lowest amount of processing cycles per task, and all of this leads to high performance efficiency and the lowest power consumption per frame, outperforming other solutions.
PowerVR Ray Tracing
Transforming the state-of-the-art in mobile graphics
Imagination’s forthcoming PowerVR ‘Wizard’ ray tracing products represent the next significant revolution in graphics technology.
PowerVR Wizard ray tracing graphics IP cores raise the bar for ray traced graphics to a dramatic new level, delivering astonishing realism and performance at mobile power budgets for the first time.
PowerVR ray tracing will enable more immersive games and apps with real-life dynamic lighting models that enable advanced lighting effects, dynamic soft shadows, and lifelike reflections and transparencies, previously unachievable in a mobile form factor. PowerVR ray tracing IP is highly scalable, making it disruptive to many other markets beyond mobile.
Making better pixels
PowerVR video IP addresses video codec needs for customers in a diverse range of applications. Our differentiated, multi-standard approach has made PowerVR video the most widely deployed video codec IP technology shipping today. Our flexible video architecture addresses a wide range of applications including IoT, wearables, ADAS (Advanced Driver Assistance Systems), mobile devices and cameras.
By using PowerVR video decoders, our customers are able to build the efficient decoding required for up to 4K broadcasts into their silicon today. They can also deliver better image quality using the industry’s first complete IP cores with 10-bit colour depth support throughout. Multi-standard and multi-stream capabilities are standard across the range.
With PowerVR video encoders, our partners can add a wide range of features and solutions, such as: deliver the highest possible quality for prosumer video and entry-level broadcast recording, or the highest performance low cost consumer grade camera; save costs with the ability to record and store more video content in less memory space; reduce upload bandwidth and power required to access cloud video hosting services; minimize the required transmission bandwidth for video conferencing/streaming on a mobile device; enable high-quality, low-latency mirroring for video games on a TV from a mobile device or tablet in real time; or ensure the low latency needed for safety critical applications like ADAS.
The evolution of camera vision
Our innovative PowerVR Raptor cores are low-power, highly-configurable camera image signal processor (ISP) cores designed for SoC integration that take camera based image processing to the next level.
Vision-aware technologies are increasingly incorporated in smartphones, IoT devices, automotive, robotics, and other products. This year also confirmed the re-emergence of virtual reality (VR) and a growing interest in augmented reality (AR). To create a new breed of SoCs that support smart computer vision, computational photography and new user and social experiences, our customers need processing solutions that go beyond CPU/DSP cores to deliver sustained video-rate processing of HD content.
PowerVR vision platforms are unique in that they work with Imagination’s other PowerVR graphics and video cores, as well as still image encoders and decoders, to form a complete, integrated vision platform that saves power and bandwidth for today’s camera applications, and can provide the basis for next-generation context-aware applications such as facial and gesture recognition.